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Easton Launches Tour Contest

Published July 5, 2010

SCOTTS VALLEY, CA (BRAIN)—To celebrate the 97th edition of the Tour de France, Easton Cycling has partnered with to give riders everywhere a chance to win a pair of the exact same carbon fiber wheels that will be used by the Easton-sponsored Team BMC Racing for each of the 21 days of the 2,200-mile race.

“Weʼve worked hand-in-hand with the BMC riders to be able to provide the exact right wheel for any condition theyʼll encounter in a race like the Tour,” says Easton Cycling brand manager Kevin Franks. “Weʼre all huge fans of the team here at Easton and it just made sense to us to give people a chance to win the same wheels the guys are on in France.”

To win, Easton invites Tour watchers to tune into Cyclingnews.comʼs live daily coverage. During the daily report of the dayʼs battle, a question will be presented that fans will go to to answer. In addition to a correct answer, entrants will be asked to provide their name and an email address to enter and there is no limitation on the number of entries per-person, according to a press release.

The wheels that will be given away will reflect the perfect choice of wheel from the Easton quiver for the demands of that dayʼs course. On flat to rolling stages, Easton will give away a pair of 1335-gram EC90 Aero wheels. For days that see a significant amount of climbing, the 1250-gram EC90 SL will get the nod. For the Tourʼs three mountain top finishes (stages 8, 14 and 17), the 1175-gram EC90 SLX will prove to be the wheel of choice. While time trials like the Prologue and stage 19 will see the BMC boys relying on deep
section EC90 TT wheels, which weigh just 1424-grams per-pair.

At the end of the Tourʼs final, 102-kilometer stage from Longumeau to Paris, Cycling News will randomly select one entrant that will receive the grand prize—a pair of EC90 SL wheels straight off Cadel Evansʼ bike. The wheels will feature Eastonʼs custom graphic designed to honor Evansʼ world championship victory in Mendrisio, Switzerland.

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