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SBS to Distribute Power Cordz

Published October 31, 2010

BOISE, ID (BRAIN)—Seattle Bike Supply (SBS) has added ultra-lightweight Power Cordz synthetic fiber bicycle cables as a new product in their wholesale catalog.

Kurt Hall, engineer for Redline Bicycles, home of top performance bicycles in cyclo-cross and 29’r mountain bikes said of the new offering, “Power Cordz deliver the smoothest shifting I’ve ever felt; they provide a true, light touch to integrated road levers," according to a press release.

“SBS offers great brands and service to their customers,” says Tony DuPont, the lead engineer behind Power Cordz and founder of Io DuPont. “They also have a ton of credibility in cyclo-cross and, with the new UCI rules allowing mechanical disc brakes in cyclo-cross races, we couldn’t ask for a better partner than SBS as we grow in that direction.”

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