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San Diego Bike Show Adds Marketing Muscle

Published December 26, 2010

SAN DIEGO, CA (BRAIN)—Bina Bilenky, the mind behind the Philly Bike Expo and Philadelphia’s Bilenky Cycle Works, is bringing her marketing expertise to next year’s San Diego Custom Bicycle Show.

Bilenky has teamed up with Brian Baylis, custom framebuilder and the organizer of the San Diego show, to help put together the program for the three-day show next spring.

“After the launching the wonderfully successful first-ever Philly Bike Expo, I am honored and excited to help Brian Baylis provide another important event for the cycling calendar,” Bilenky said.

The bike show is scheduled for April 8-10 at the San Diego Community Concourse.

Exhibitors include local, national and international frame builders and larger manufacturers of bicycle components, accessories and apparel. For companies with 10 or fewer employees, booth fees run from $500 for a 10x10 up to $2,000 for a 20x20, and $900 to $3,600 for exhibitors larger than 10 employees.

The show, which is open to the public, will coincide with the San Diego Gran Fondo, which will be held a few blocks away. Other activities include a pedal powered carnival, bicycle rodeo, tall bike jousting and a kinetic sculpture parade. Professional framebuilding and fitting seminars are also on the schedule.

“Our purpose is to inspire and educate,” said Baylis, who’s been building, painting and restoring bicycles since 1973. “This action-packed weekend will delight and intrigue cyclists and non-cyclists alike with the endless possibilities of two-wheeled fun.

For more information on show, including details on discounted exhibitor fees, go to http://sandiegocustombicycleshow.com.

Topics associated with this article: Tradeshows and conferences

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