KESWICK, Ontario (BRAIN)—The Bicycle Trade Association of Canada (BTAC) has added a new consumer day to the ExpoCycle 2011 trade show.
Formerly a trade only event, ExpoCycle 2011 will be open to the public on Saturday, September 10, at the Palais des Congres de Montréal, Quebec, followed by three days of trade only events. The consumer day coincides with the Grand Prix Cycliste de Montréal, a UCI ProTour race taking place in Montreal, according to a press release.
The ExpoCycle 2011 consumer day is a unique opportunity in North America. For the first time ever consumers will be invited in as manufacturers unveil their 2012 product line up. Visitors will be treated to more than 800 brands, all showcasing a variety of products including sneak peeks at the latest product innovations for bikes and gear coming to market.