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Ryders Founder Returns to Company

Published February 2, 2011

NORTH VANCOUVER, British Columbia (BRAIN)—Ryders Eyewear's founder Brent Martin will return as brand ambassador and Canadian sales manager.

Martin’s return to Ryder Eyewear coincides with the 25th anniversary of his historic accomplishments in 1986. Twenty-five years ago, Martin claimed the title as the first Canadian Mountain Bike Champion. That same year, he also launched Ryders Eyewear, according to a press release.

Commenting on his five year hiatus, during which he traded his sales and management role for a position on Ryders’ Board of Directors, Martin said, “I had to take a step back to see the bigger picture. My passion for the brand, lifestyle and ideals we uphold has grown in a whole new dimension.”

During that five-year span, Martin took time to travel and hit the trails with his family, living the lifestyle that the Ryders brand embraces. Upon his return, Martin wants to stoke the creative fire of the sales and brand management programs and campaigns. He will also be working with new and existing dealers to help grow their sunglass business.

In his dual-role as brand ambassador and the Canadian sales manager, Martin plans on making Ryders Eyewear the vehicle to a healthier community that is more actively connected to the outdoors. He hopes to implement races, rides and relays for the company and community and conduct an overhaul of the way Ryders employees commute to work. Martin makes his 40 minute commute via bike trails to the office, and he intends on having members of his sales team integrate public transportation and bicycles to meetings and sales calls. “I have a lot of passion for the brand and what it stands for,” Martin said. “I want Ryders to be known for more than just making and selling great gear. I want people to know we are here to improve the health of our community and to bring something better to the world.”

Topics associated with this article: People

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