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Rolf Prima Expands in Asian Market

Published February 21, 2011

EUGENE, OR (BRAIN)—Rolf Prima has partnered with two new distributors for South Korea and Indonesia. Neofly has signed on for South Korea and Spectrum Bikes for Indonesia.

“The demand for engineered, hand built wheels has been growing quickly in these markets” said Rolf Prima owner, Brian Roddy. “We are pretty particular about who we distribute through because we want to work with distributors who understand and can service the high-end. Both Spectrum Bikes and Neofly appreciate that all Rolf Prima wheels are hand built in the U.S. and currently work with shop owners and dealers who are looking for this level of wheel.”

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