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VeloNews Moving After 23 Years

Published March 11, 2011

BOULDER, CO (BRAIN)—VeloNews and VeloPress have moved to a new office space in Boulder, Colorado. The new address is 3002 Sterling Circle, Suite 100, Boulder, CO 80301. Staff will maintain their current phone and fax numbers.

The move closes the history books on 23 years working in a mixed office/warehouse space near Boulder’s Dinner Theater and reflects an improved standard of working conditions under Competitor Group, Inc. (CGI), according to a press release.

In early 2008, CGI bought Inside Communications, Inc. (ICI), then the publisher of VeloNews and Inside Triathlon magazines and book division VeloPress, as well as producer of VeloSwap, and owner of the VeloGear consumer retail website and catalog. CGI immediately moved Inside Triathlon magazine into the San Diego office to work with the editorial staff of Triathlete magazine. Later that year, CGI sold VeloGear to Midwest Cycling, LLC.

The old location at 1830 55th Street that had at one time held nearly 55 staff was down to two dozen, making the 20,000 square foot space unnecessary and, in truth, rather undesirable. ICI’s former owner often referred to the old Inside Communications building as “the cheapest office space in Boulder.” It showed. Power outages, mid-winter heating failures, ceiling leaks, interruptions in phone and internet service, suspect well water, an intermittent alarm system, and balky toilets became oft-ridiculed topics during staff meetings. The building’s new paint job in 2008 didn’t help; employees began calling the building “Big Blue” after attempts to make the company more attractive to investors left the building royal blue with a one-story white letter “i” over the main door. Surrounded by medical marijuana growing operations, a noisy motor sports garage, and a day-labor office, the Boulder staff was pleased when Competitor Group agreed it was time to improve the neighborhood for its flagship cycling brand and respected book publishing operation.

Taking advantage of a renter’s market in Boulder commercial real estate, VeloNews and VeloPress staff were given the go-ahead to look for new digs. They will be the first tenants of their new building, which features an upstairs office and patio with views of Boulder’s famed flatirons and a downstairs utility space that includes a bike tech room customized by Nick Legan, VeloNews tech editor, as well as a photo studio, bike parking, and locker rooms. The building has solar panels that will offset much of its power demand.

“This new location includes a playground for us,” said Ben Delaney, editor of VeloNews. “We’ll be right next to the City of Boulder’s Valmont Bike Park and The Fix Bike Shop.”

Ted Costantino, VeloPress publisher said, “I can’t wait to huck big air in the BMX park, and I think everyone’s stoked about the Friday Lunch ’Cross, Tea, and Poetry Series. We’re planning author readings immediately prior to the awards ceremonies.”

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