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New Brands Coming to Interbike

Published April 1, 2011

SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike will feature some new brands this year including apparel giant The North Face.

"Interbike 2011 is already shaping up to be one of our biggest shows ever," said show director Andy Tompkins. "The mix of established brands that exhibit every year and companies new to the cycling industry or just new to the show provide retailers with the opportunity to see the latest offerings from every corner of the cycling world, something that can only happen at an event as broad based and well-attended as Interbike."

The apparel collections of other long time exhibitors such as Canari Cyclewear, Champion System, Gore Bike Wear, Hincapie Sportswear, Louis Garneau, Pearl Izumi and Primal Wear, will also be on the show floor.

"We're steeped in mountain heritage and that doesn't stop in the summer time—when the snow melts we love to bike," said Aaron Carpenter, vice president of marketing, The North Face. "We are launching a Spring 2012 product line built around the concept of protection from the elements. Interbike is the best avenue for us to reach the independent bicycle retailer channel and we're looking forward to participating in the bicycle industry's annual gathering."

In addition, several key brands are returning to the show after short absences including Easton-Bell Sports and Kona Bicycle Company. Santa Cruz Bicycles returns for 2011 after rejoining the show in 2010.

"Coming into 2011, we have a number of new products and initiatives to roll out for 2012, and we see Interbike as a critical component to telling those stories," said Pat Hus, director of sales for Easton Bell Sports. "We were pleased with the date and location changes that Interbike brought to the table this year, which made our decision to come back very clear."

Topics associated with this article: Tradeshows and conferences, Interbike

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