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Raleigh, DB Team Up with 3point5.com

Published April 4, 2011

KENT, WA (BRAIN)—Raleigh America is now on board with 3point5.com, a site that offers retailers training exercises and “edu-­‐games” to better associate themselves with the brands and products sold in their retail locations. Upon completion of training courses, employees obtain a competitive edge on sales practices, and can purchase Raleigh and Diamondback products at up to 55 percent off retail prices.

On 3point5.com, both Raleigh and Diamondback will have their own homepage, which features training on brand basics, technology, and key products. Employees can participate in courses and test themselves with short quizzes, which help to determine the amount of discount they receive. This gives employees incentive to read closely and retain information for future use in a retail environment.

"We are excited about our new partnership with 3point5.com,” said Chris Speyer, VP of product and marketing with Raleigh America. "They are a leader in online training, and have great experience in the cycling and outdoor equipment segments. This is an excellent method to ensure the staff at our retail partners understand and can communicate our brand and tech messages effectively.”

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