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Mavic Promotes Crean, Hires Zimmer

Published April 17, 2011

HAVERHILL, MA (BRAIN)—Mavic has created two new sales promoter positions, as veteran service course tech Dan Crean was promoted and Eric Zimmer joined the company in mid-March.

“Sales promoters have proven to be a big benefit to Mavic dealers in some key European markets so we are expanding that role to the U.S.,” said Mark Leydecker, managing director of Mavic USA. “These guys will be a great resource for our dealers in terms of shop visits, sales training, tech clinics, POP installation, and consumer events.”

Since his promotion last fall to become the first Mavic sales promoter, Crean has been responsible for visiting key accounts across the entire western United States. He’s also provided crucial OE sales assistance for national sales manager Larry Burke. After six years as a Mavic neutral support mechanic and mountain bike demo rep, Crean is already steeped in Mavic’s culture of technology, products and racing.

“As we move forward with our long-term goals, Dan will continue in his success helping me with the North American OEM program, working the Rockies and Central U.S. region,” said Burke. Based in Colorado, Crean has ready access to these key territories.

Farther west, Mavic’s newest team member Zimmer blazes a new trail as the west coast sales promoter. Zimmer comes to Mavic with 15 years of diverse experience in the cycling business. He’s spent time as a USGP team mechanic, store manager, buyer, sales associate, sales rep and most recently service manager at Concept Cyclery in Morgan Hill, California. Zimmer majored in architecture at Chabot College in Hayward, California, and holds a Certificate in Frame Building from the United Bicycle Institute. Zimmer will remain in California to cover the western United States.

“What impresses me the most about Erik and Dan is their work ethic, organizational skills and ability to professionally represent the Mavic brand,” said Burke.

Topics associated with this article: People

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