OXFORD, MS (BRAIN)—Mercury Bicycle Company has hired Matt Sodnicar as its new national sales manager.
Sodnicar will continue to focus on expanding the Mercury footprint throughout the state of Colorado and now throughout the United States. "We're thrilled to have Matt represent Mercury throughout the U.S. Matt not only understands our vision for the brand, but also has the dedication and professionalism to build a strong sales staff," said Mercury COO Chris Mogridge.
Sodnicar comes to Mercury from Pactimo, a custom clothing manufacturer. While at Pactimo, Sodnicar acquired years of inside sales experience along with a strong background in operations. He will continue to work for Pactimo as an outside sales representative.
For Mercury, as a manufacturer of high-end bicycle wheels, this addition is a step in the right direction. An immediate goal for Sodnicar is to demonstrate the quality, performance, and commitment of Mercury, and place Mercury in only the most knowledgeable, customer-focused IBDs.
Sodnicar will be highly visible at bike shops, races and events throughout the state. "The history of Colorado cycling is incredible," Sodnicar said. "The roads, trails and races here have become legendary. My goal is to make Mercury part of the legend."