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Zoic Clothing Joins Bike Cooperative

Published May 20, 2011

SAN DIEGO, CA (BRAIN)—Zoic Clothing has joined the growing list of suppliers to The Bike Cooperative, a member-owned organization that maximizes efficiencies and profit for
independent bicycle retailers.

To promote this new partnership for the next 30 days The Bike Cooperative members can take advantage of exclusive discounts on best selling men’s and women’s styles from Zoic.

"We received a number of requests from TBC members to look at Zoic's lifestyle clothing. After seeing the product line and meeting the management team, it was easy to put together a program with them. Simply put, Zoic has incredibly stylish, high quality clothing," said Greg
Brodsky, president of The Bike Cooperative.

The co-op works with more than 35 premium bike industry brands and over 300 retailers. By leveraging common needs in buying, marketing, cost savings and training, the co-op helps retailers improve their profitability and achieve their business goals.

“Zoic is very excited to align our brand with The Bike Cooperative,” said Paul Wyandt, CEO of Zoic. “We are passionate about making apparel for people who enjoy biking and the co-op offers tools that will connect us to dealers catering to these consumers. Dealers can be assured that they will always see something fresh, interesting and different from Zoic.”

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