MEQUON, WI (BRAIN)—Hayes Bicycle Group has hired Tyler Meyers to head up its global OEM sales. Meyers, formerly with Shimano American, takes over the position from longtime Hayes employee Len Cabaltera, who left the company on Monday.
“Structurally, we’ve changed our go-to-market business strategy over the course of the past year and Tyler was a really good fit for this position,” said Adam Micklin, director of global sales for Hayes Bicycle Group. “We appreciate the outstanding effort that Len made to Hayes from the late 90s up to today and we wish him the best of luck in his pursuit of new interests.”
Cabaltera was part of the original team to launch the Hayes brand into the disc brake market in the late 1990s, and had been with the company ever since.
“In doing so, he created some fantastic relationships in the industry and really bolstered the Hayes brand,” Micklin added.
In the past year, Hayes has positioned itself differently in terms of how it sells its products, and has focused on becoming more global to appeal to OEs’ international business models.
Since Micklin joined the company last November, he has led a sales force restructuring and is in the midst of setting up direct distribution in Europe as well as hiring a team to support business there.
Meyers, whom Micklin worked with at Shimano, will be responsible for increasing Hayes’ market share and spec for its Hayes, Manitou, SunRinglé, Answer and Wheelsmith brands.
“I can’t begin to tell you how excited I am to bring Tyler into the growing team here at Hayes,” said Adam Micklin, Hayes Bicycle Group Director of Global Sales. “Having worked with him for a number of years, I know he has an acute business acumen, strong relationships and “get it done” work ethic that will lead to continued growth for our business.”
Meyers started his industry career as an inside sales at Trek Bicycles and worked his way up to the Southern California territory sales representative. Most recently he was OEM sales manager for North American brands at Shimano.
“The Hayes Bicycle Group of brands has a lot of momentum right now,” Meyers said. “I’ve had a good vantage point to see who’s making progress in the industry. Hayes has been making a lot of noise with real technology that can advance the sport. I’m looking forward to being a part of an exciting time and working with the crew in Wisconsin toward growing the business and getting riders everywhere on great product that improves their ride.”
Meyers' first day with Hayes was today, and he will be based in Southern California.
Cabaltera said he's looking forward to his next opportunity and would like to stay in the industry. He can be reached at firstname.lastname@example.org.