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Ryders Hires Schwartz as Brand Specialist

Published June 20, 2011

NORTH VANCOUVER, British Columbia (BRAIN)—Ryders Eyewear has hired Joe Schwartz as brand specialist.

Schwartz brings more than 10 years of industry experience as a professional mountain biker and a sponsored athlete and a brand ambassador for companies like Kona, Smith Optics and Bell. His in-depth knowledge of the industry and his integral experience in product line development and web content development is perfectly aligned with the initiatives of the marketing team and credibility of the Ryders brand.

“Joe has made a career out of his love for adventure and he has had a truly tangible impact on the mountain bike industry,” said Ryders director of marketing Tara Wilkinson. “His appetite for creativity and his success with prior marketing campaigns makes him an incredible addition to our team.”

Topics associated with this article: People

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