POZZOLEONE, Italy—Selle Royal has made a minority investment in Retül for the purpose of “supercharging” the company’s existing business model.
Retül is a Boulder, Colorado-based bike fit technology company.
Both the Selle Royal Group and Retül feel they share responsibility as participants of the industry to help guide people toward products that will work best for them. “While we will all continue to develop and improve product, we should all be accountable for how people interact with their bike,” said Nicola Rosin, Selle Royal Group’s European VP of sales and marketing and Fizik’s brand director. “Otherwise, we could all buy product from less expensive mass market channels where customer service doesn’t exist. It’s our job to be educators as well as manufacturers.”
The goal of Retül technology is to assist bike fitters in making objective and accurate fit decisions, as a proper bike fit is one of the single most important factors for optimal performance and efficiency, injury prevention, and comfort on the bike. A proper bike fit not only provides a rider with the most economic means of expending energy, but will also prevent common knee, hip and lower back pain.
“Objective, accurate and brand-neutral are key words in our fit process,” said Retül co-founder Todd Carver. “First, we need detailed info about a rider’s fit and pedal stroke to ensure they are optimized. Often times fitting becomes a game of millimeters, not inches. Our 3D technology provides that level of detail and our system is a tool in the education process."
Founded in late 2007, Retül is the worldwide leader in 3D motion capture bicycle fit technology, dynamic bike fit education and cycling specific software applications.