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Interbike, Ironman Team Up for Tri Crowd

Published August 30, 2011

SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike attendees will have plenty of opportunity to immerse themselves in the world of triathlon thanks to special VIP access to the Ironman World Championship 70.3 the day before Interbike begins and an expansive Tri Zone at the expo itself.

A new 2011 partnership with Ironman gives attendees a chance to see the Ironman 70.3 event on Sunday, Sept. 10 in nearby Henderson, Nev. With a special viewing area at the bike-to-run transition with TV screen broadcasting live coverage from the course.

"Triathlon has always been a key driver of technology in the cycling world and Ironman Triathletes are at the top end of the early adopters," said John Duke, Ironman vice president of global sales and media. "It's a natural fit for Ironman and Interbike work together to expose as many bike dealers as possible to this great market."

At the Interbike International Bicycle Expo, the Tri Zone will feature triathlon-specific products, panels and educational seminars—including sessions on the specifics of fit and geometry related to tri bikes by Dan Empfield of—in the Tri Learning Center, a 50-seat presentation area in the zone.

Presented in partnership with Lava Magazine and Triathlon America, the Tri Zone at Interbike will function as a gathering place and information center for one of the fastest growing sports in America and a booming corner of the cycling industry.

"Triathlon participation continues to grow at an unbelievable pace, and it's something our retailers and exhibitors want to learn more about and become more involved with to grow their business," said Pat Hus, Interbike's new managing director. "The Tri Zone will not only showcase great product, but provide valuable information and insight through panels and seminars that feature top-tier athletes, media and manufacturers from the triathlon space."

"Triathlon America is excited about working with our founding partners at LAVA to bring TriZone at Interbike to the industry," said Jack M. Caress, Triathlon America president and CEO. "We look forward to the continued expansion of the triathlon industry into Interbike and our involvement in bringing the business of triathlon to a larger industry audience."

The Tri Zone is located adjacent to the Health+Fitness Business Expo on the street-level floor in the Sands Expo Center.

Topics associated with this article: Tradeshows and conferences, Interbike

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