CENTERVILLE, OH (BRAIN)—Consumer-direct brand Airborne Bicycles announced that 2012 pricing will be below 2011 pricing, yet with no reduction in spec, according to the company.
“It’s not about making bikes cheaper,” said Rick Vosper, Airborne’s director. “It’s about distributing bikes smarter. Bottom line is, it costs Airborne the same to make a good bike as anyone else. But we can deliver it at a much lower price to the cyclist because direct-to-consumer distribution is so much more efficient.”
For example, the 2011 Airborne Goblin 29er sold for $1,299.95. For 2012, the 2012 Goblin keeps the same spec but drops $150, to $1,149.95. The 2011 Airborne Taka DH bike sold for $1499.95. For 2012, its price drops to $1,299.95.
Since Airborne doesn’t use model years, the new pricing is effective immediately on existing products, and is anticipated to continue throughout 2012 as inventory is refreshed and new models are introduced.