Parlee hires Steve Fairchild • Hydrapak names Kim director of operations • Serfas hires new SoCal rep • Avery Stonich joins Outdoor Industry Association
BEVERLY, MA (BRAIN) —Parlee Cycles has hired industry veteran Steve Fairchild. Fairchild has spent the better part of the past decade with Serotta Competition Bicycles, most recently as director of dealer sales.
“Steve brings a lot of experience and passion to the team. We are excited to have him on board," said Parlee founder Bob Parlee.
Parlee said it's had average annual growth north of 35 percent over the last four years; more than doubling the size of its factory and warehouse last year.
Hydrapak names Kim director of operations
OAKLAND, CA ((BRAIN)—Hydrapak has promoted David Kim to director of operations and communications.
“David has shown excellent aptitude with factory communications, inventory management, and logistics,” said Hydrapak president Matt Lyon, “Elevating him to the role of Director will enhance our capability to provide hydration systems to brands across the outdoor industry, while meeting their unique logistic and communication goals.”
Kim will act as the primary liaison between various decision makers internally at Hydrapak, production facilities in China, Vietnam, and Taiwan, and with Hydrapak’s growing list of OEM clients and international distributors.
Hydrapak also has hired junior engineer Georgiy “George“ Patrikeyev. Patrikeyev, an avid mountain biker hailing from Santa Cruz, holds a mechanical engineering degree from UC Berkeley. He will work closely with Hydrapak’s director of engineering and product development Sam Lopez.
Serfas hires new SoCal rep
RANCHO SANTA MARGARITA, CA (BRAIN)—Serfas has added Chris Michel to its network of independent sales representatives. Prior to joining Serfas, Michel was the L.A. territory manager for Raleigh.
“I am excited to represent Serfas, a brand that continues to innovate and expand their product mix while providing the longest margins in the industry,” he said.
Avery Stonich joins Outdoor Industry Association
BOULDER, CO (BRAIN) —The Outdoor Industry Association has hired Avery Stonich as communications manager. With Stonich's hire, the OIA communications department grows to three full-time employees.
Stonich comes to OIA with nearly 20 years of communications experience, most recently in the bicycle industry. She spent four years leading marketing and communications efforts for Bikes Belong Coalition. In addition, Stonich helped launch Lifeboat Events, a company that produces media and demo events for the bicycle industry, and spent time leading the International Mountain Bicycling Association’s Trail Care Crew program.
Her writing and communications experience also includes nine years working at an environmental exhibit company, a stint as a copywriter at an advertising agency, and three years as a freelancer.