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Dahon NA rolls back prices 15%

Published January 30, 2012

DUARTE, CA (BRAIN) Jan 30, 17:17 MT—Dahon North America has released a revised pricing structure that lowers the dealer cost and suggested retail on seven models. The price reductions are by about 15 percent.

“This year we were hit with manufacturing materials cost increases, like most bicycle suppliers. Fortunately, Dahon recently hired some very talented product people, and they are already making a big positive impact on the company," said D.N.A.’s sales and marketing director, Ken Fagut.

Dahon said the cost savings were found through improved price negotiation and other efficiencies.

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