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News Briefs

Published January 30, 2012

ETRA announces new staff for Danish, French members • Polar Bottle expands sales and production staff • Greenville to host Para-Cycling worlds • Lezyne sponsors Specialized-lululemon team • Litespeed-sponsored athlete to ride two continents for cause

GENT, Belgium (BRAIN) Jan 31, 07:04 MT— The Danish Bicycle Association has named Thomas Johnsen as its new managing director. Johnsen, 38, replaces Erik Oddershede, who recently retired. Oddershede remains the president of the European Twowheel Retailers Association (ETRA). ETRA has also welcomed Bernard Gribaudo, vice president of the French professional association for bicycle, moped and motorcycle retailers, to its committee. Gribaudo fills the seat vacated by the late Jacques Lenel.

Polar Bottle expands sales and production staff

BOULDER, CO (BRAIN) Jan 30, 14:40 MT— Product Architects, Inc., the maker of Polar Bottle insulated sport bottles, has recently added several new hires in anticipation of the upcoming busy spring season. Adam Shinn has been brought on as a sales associate, concentrating on exploring new markets and expanding the brand to those markets. Alazim Faye and Ian Sharp have been added to assist in the preparation, production, and packaging of bottles.

Greenville, SC, to host Para-Cycling world championships in 2014

GREENVILLE, S.C. (BRAIN) Jan 30, 17:09 MT— The UCI has selected Greenville, South Carolina to host the UCI Para-Cycling Road World Championships in September 2014. This event is projected to include more than 450 athletes and 200 coaches and staff from over 45 countries. The Para-Cycling Road World Championships have not been hosted by an American city since Colorado Springs, Colorado in 1998.

Races will include the individual time trial and road race disciplines for men, women and teams. The handcycle relay is a team discipline that has become a showcase event for spectators. All athletes compete in categorized events using bicycles that are adapted to his/her abilities, on traditional or adapted bicycles, tandems, tricycles or handcycles.

Lezyne sponsors Specialized-lululemon team

SAN LUIS OBISPO, CA (BRAIN) Jan 30, 14:31 MT—Lezyne is sponsoring and supplying the new women's pro race team, Specialized-lululemon. The team is made up of several current and former national champions, an Olympic gold medalist, and a several promising young athletes.

The team will be riding with Lezyne hand pumps, multi-tools, tire repair, organizers, and saddle bags. The team’s mechanics will use Lezyne floor pumps and shop tools.

Litespeed-sponsored athlete to ride two continents for cause

CHATTANOOGA, TN (BRAIN) Jan 30, 14:35 MT—Litespeed-sponsored ultra cyclist Bryce Walsh will raise funds for
World Bicycle Relief on two major journeys: the Tour d'Afrique and the Tour Divide.

Cash raised online at will go to the 501c-3 organization, bringing the power of bicycles to students, health care workers and entrepreneurs in rural Africa.

The Tour d’ Afrique goes from Cairo to Cape Tow. Walsh will use Litespeed’s new cyclocross bike for that race. Less than three weeks after returning to the U.S., he will compete in the 2012 Tour Divide, an unsupported race from Banff, Alberta, to Antelope Wells, New Mexico. For that race, he’ll ride Litespeed’s new Cohutta, a titaniun 29er hardtail.

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