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Serotta partners with financial services firm

Published May 9, 2012

SARATOGA SPRINGS, NY (BRAIN) Wednesday May 9 2012 5:59 PM MT—Serotta has entered into a partnership agreement with financial services firm Bradway Capital to accelerate the handcrafted bike manufacturer’s research, design and production.

“Bradway brings us the depth of resources and management expertise that we need to expand our business and bring innovation to the next level,” stated Ben Serotta. “I am excited about the prospects of allowing an experienced management team torun the day-to-day operations while I turn my full focus to building the world’s best bicycles right here in Saratoga Springs, New York.”

Bradway Capital was founded by Brian Case, who currently serves as its managing partner. Case, an avid rider, former shop owner and partner of the Fit to Ride bicycle fit studio, has been fitting and selling Serotta bicycles since the late ’80s. “There are many cycling enthusiasts at Bradway Capital,” said Case, “and we are thrilled to be part of the Serotta experience, assisting in bringing the next generation of Serotta bikes to market. We are not just partners; we have ridden Serottas for years.”

Topics associated with this article: Mergers/Acquisitions

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