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Syntace adds distributors, imports bike line

Published May 14, 2012

OAKLAND, CA (BRAIN) Monday May 14 2012 8:29 AM MT—German component maker Syntace has added two new U.S. distributors; its U.S. agent also is now importing frames from Liteville, a mountain bike brand owned by Syntace.

Syntace has distributed exclusively in the U.S. through Quality Bicycle Products for the past year, but now is adding Bicycle Technologies International and Hawley Co.

The company's U.S. agent, Syntace USA/Juniper Action Strategies, continues to offer customer support and dealer-direct sales from its facility in Oakland, California.

"We're thrilled to be working with three very respected distributors in the industry to give Syntace broader availability to dealers,"  said Kenny Roberts, owner and general manager of Syntace USA/Juniper Action Strategies.

"We want to take care of the customer and give consumers what they want even if it's a just a few pieces of a particular product a year. ... For example, we'll carry the super-high-end Number Nine pedals, which none of our distributors offer yet, but we get a number of requests for throughout the year."

Syntace USA/Juniper Action Strategies is making the Liteville brand of bikes available in the U.S. for the first time. Liteville, which was developed by and is owned by Syntace, will offer two frames to the U.S. market: the 140- 160-millimeter-travel 301 and the  165- to 190-millimeter-travel 601. Liteville frames use a patented four-bar link design and come equipped with the Syntace patented X-12 axle system.

"This is a light frame at 2,450 grams with the Fox shock and a very active design, which climbs like a goat and offers fantastic stability for the descents," said Roberts. Liteville frames come with a 10-year warranty and Syntace USA is seeking dealers across the country to represent the Liteville brand.

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