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Inaugural Irish show brings global brands

Published May 22, 2012

DUBLIN, Ireland (BRAIN) Tuesday May 22 2012 12:20 PM MT—Ireland’s first cycling show will return for a second year after a successful showing last weekend in Dublin.

The Irish Cycling Show drew 75 exhibitors in its first year and 3,000 visitors. Exhibitors included Kona, Santini, Oakley, Shimano, Trek, Knog, Limar and The Clan stunt team from Scotland.

Dublin’s Lord Mayor Andrew Montague opened the May 19-20 show by describing cycling as a new way of life in Ireland.

“There are more people cycling in Dublin now than are using the Luas (lightrail tram system). We spent over a billion euro on building the Luas, and that was money well spent. So let’s spend a few million on improving cycling facilities,” Montague said.

Cycling is a growing business that’s estimated to represent about 138 million euro annually in Ireland. Show organizer Mara Media is currently planning the 2013 edition.

Topics associated with this article: Tradeshows and conferences

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