MALLABIA, Spain (BRAIN) — A lot has changed at Orbea USA over the past six months as Gonzalo Garcia de Salazar took over leadership of the wholly owned subsidiary of the Spanish brand.
ATLANTA (BRAIN) — Vee Tire Co. has hired Tim Tebbe as national sales manager of dealer accounts in the U.S. Tebbe previously worked at EVS Sports and Marin Bikes for the past four years. He joins the company as it aims to grow its dealer network.
DERBY, Vt. (BRAIN) — Louis Garneau USA has named Eric Sakalowsky global marketing director.
ST. CHARLES, Ill. (BRAIN) — Sigma USA has hired Chuck Sikora and Morgan Fluhrer to handle sales for the Midwest and South/Southeast, respectively, as the company transitions to selling direct to dealers. They join Brian McGarrahan, who handles sales for the Northeast/Mid-Atlantic.
LONDON (BRAIN) — Indoor cycling software Zwift has partnered with professional road racer Evelyn “Evie” Stevens to inspire and encourage more women to ride. ￼Stevens will host regularly scheduled women’s rides on Zwift’s virtual course.
NOVATO, Calif. (BRAIN) — Marin Mountain Bikes Inc. has announced key changes to its U.S. sales department.
STEAMBOAT SPRINGS, Colo. (BRAIN) — Moots Cycles has promoted Butch Boucher, a 19-year veteran of the company, to president as former president Mike Sanders takes on a part-time role as controller and vice president of special projects in order to enjoy more free time.
MORGAN HILL, Calif. (BRAIN) — Kali Protectives has elevated Steve Hays from a territory management position to the newly created logistics management role. Hays has been with the helmet and protective gear company since 2012, and has spent the past 15 months managing the California territory.
GRAND JUNCTION, Colo. (BRAIN) — Suspension brand MRP has hired two industry veterans for its sales and marketing team.
Adam Micklin, more recent the director of global sales for Hayes Bicycle Group, joins MRP as its vice president of sales.
SIMI VALLEY, Calif. (BRAIN) — Haibike plans to show a new Yamaha motor-driven collection of e-bikes at next week's Sea Otter Classic, which will mark the one-year anniversary of the Accell brand's introduction to the U.S. market.
NEWBURY PARK, Calif. (BRAIN) — Giant USA has promoted several of its employees to new roles, starting with John "JT" Thompson, who has been promoted to executive director.
Thompson will still be in charge of Giant's sales and retail services, and now adds Credit, Product, and Marketing.
GREENSBORO, N.C. (BRAIN) — Bikerumor has promoted Zach Overholt from tech editor to managing editor, putting him in charge of all freelance and full-time contributors to the cycling tech blog.
RENO, Nev. (BRAIN) — Erica Greif, a member of the ZOCA-Halo Sports Hedrick Women's Racing Team, died Tuesday night in an auto accident on the way to this week's Redlands Bicycle Classic in Southern California. She was 23.
KENT, Wash. (BRAIN) — Accell North America has named Larry Pizzi to the role of senior vice president of sales and marketing for the company's IBD channel business.
NORTH VANCOUVER, British Columbia (BRAIN) — Giant Canada has promoted Nica Novlesky to a new role as brand specialist for the Liv brand, and named Hugo Lanthier to the new position of event coordinator/public relations/After Service and Quality Assurance (ASQA) supervisor.
(BRAIN) — The intersection where bikes and technology collide is one of the busiest in the bike business. Established players like Garmin and Polar, along with new companies like Strava, Zwift, Stages Cycling and 4iiii, are catching the attention of the tech world as much as the bike market.
MONTREAL (BRAIN) — Canadian framebuilder Guru Cycles has added Michael Musil and Timothy Goodwin to its North American rep force. Musil is covering the eastern region and Goodwin is covering the central region.
BURBANK, Calif. (BRAIN) — Pure Fix Cycles, the owner of the Pure Fix and Pure City brands, has hired Jamie Murnane to fill the new position of director of digital marketing.