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Posted July 24, 2014
David Zimberoff

CHICAGO (BRAIN) — SRAM president Stan Day announced the expansion of SRAM’s senior management. David Zimberoff is taking on a dedicated role as vice president of marketing.

Posted in North America Tagged People
Posted July 23, 2014

HAVERHILL, Mass. (BRAIN) — Mavic, Inc. has promoted its long-time factory sales rep Aaron Walker to the new position of product merchandising manager. The company also has hired new sales reps in the Upper Midwest and Mid-Atlantic and announced that communications manager Zack Vestal is leaving the company.

Posted in North America Tagged People
Posted July 23, 2014
MTB Hall of Famer Zapata Espinoza takes on new role overseeing all Hi-Torque bike titles.

VALENCIA, Calif. (BRAIN) — Following Jim “Mac” McIlvain’s announcement last week that he was stepping down as editor of Mountain Bike Action magazine, publisher Hi-Torque Publications has promoted MBA assistant editor Mike Wirth to the editor’s chair at the title.

Posted in North America Tagged People / Media/Publishing
Posted July 23, 2014

BOULDER, Colo. (BRAIN) — Verde Brand Communications has made four hires recently.

The new hires include Lars-Erik Johnson as account manager, Whitney Coombs as key account coordinator, Chris Primavera as account coordinator and Jenn Neubert as operations coordinator.

Posted in North America Tagged People
Posted July 18, 2014
Long-time editor announces on Facebook that he's stepping down at the Hi Torque publication.

VALENCIA, Calif. (BRAIN) — Jimmy "Mac" McIlvain is stepping down as editor of Hi-Torque's Mountain Bike Action magazine, he announced on his Facebook page Friday.

Posted in North America Tagged People / Media/Publishing
Posted July 17, 2014

PETALUMA, Calif. (BRAIN) – Yuba Bicycles has hired veteran bike designer and Volagi Cycles co-founder Barley Forsman as design director. Forsman will help Yuba expand its product line and take the cargo bike brand in new and innovative directions, the company said.

Posted in North America Tagged People
Posted July 16, 2014

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has released the nominees for the first round of categories for the 2014 Interbike Awards, to be presented at the Interbike Gala during the trade show in September.

Posted in North America Tagged People / Awards
Posted July 15, 2014
Forte and Darney are also promoted.

IRVINE, Calif. (BRAIN) — Felt Bicycles has added four new staff members: two in sales, one in engineering and one in marketing.

Posted in North America Tagged People
Posted July 15, 2014

MILL VALLEY, Calif. (BRAIN) — True Communciations has hired James LaLonde to head up the California-based PR and marketing firm's presence in New York City.

LaLonde will focus on a small number of client accounts while maintaining contacts with non-endemic media based on the East Coast.

Posted in North America Tagged People
Posted July 7, 2014

SAKA, Japan (BRAIN) — Mountain Bike Hall of Famer Junzo Kawai has died at age 94. Kawai, former president of Suntour, was inducted into the Hall of Fame in 1995.

Posted in International Tagged People
Posted July 2, 2014
Rob Vermillion

BOULDER, Colo. (BRAIN) — Start-up brand communications agency ModCraft has hired Rob Vermillion. Vermillion will manage client accounts, implement strategic brand activation, lead clients' elite athlete and influencer portfolio and facilitate social media platforms.

Posted in North America Tagged People
Posted July 1, 2014

ROANOKE, Va. (BRAIN) — Starlight Custom Cycling Apparel has hired Scottie Weiss to work with graphic design, media, and product development.

Posted in North America Tagged People
Posted July 1, 2014

FOOTHILL RANCH, Calif. (BRAIN) —  BH Bikes USA has made several additions to its sales team as the U.S. subsidiary of the Spanish company transitions from its former distribution model.

Posted in North America Tagged People
Posted June 27, 2014

BURNABY, British Columbia (BRAIN) — Easton Cycling has hired Graham Tutti as its new North American sales manager and Craig Richey as marketing manager.

Posted in North America Tagged People
Posted June 17, 2014

SAN DIEGO (BRAIN) — NiteRider Technical Lighting has promoted Robin Jacoway to executive vice president and hired Jim Boisdenghien as vice president of sales.

Jacoway, formerly the company's director of sales and marketing, will continue to steer the brand's marketing efforts, the company said.

Posted in North America Tagged People
Posted June 13, 2014
Meanwhile, industry vet Keith Ketterer decides to stay in inside sales

NEWBURY PARK, Calif. (BRAIN) — Brad Edwards and Aaron Brown have joined the Giant USA sales team as Account Executives.

Posted in North America Tagged People
Posted June 12, 2014
Longtime Sidi sales manager Matthew Ryan resigns to take retail position.

SANTEE, Calif. (BRAIN) — After representing Sidi cycling products for 10 years, through a few distribution changes, Matthew Ryan has resigned as the national sales manager for Sidi's current distributor, Ciclista America, effective June 27.

Posted in North America Tagged People
Posted June 11, 2014

IRVINE, Calif. (BRAIN) — Action sport clothing brand Fox Head, Inc. has appointed Michael Millenacker as its general manager for the U.S., the company announced Wednesday.

Posted in North America Tagged People
Posted June 11, 2014

PORTLAND, Ore. (BRAIN) — Framebuilder Vanilla Workshop has hired Patrick Gillham as  production manager. 

Posted in North America Tagged People
Posted June 9, 2014

NEWBURY PARK, Calif. (BRAIN) — Timothy Johnson and James Yao have each joined Giant Bicycle USA as retail services executives. The pair will work on the Giant Retail Partnership program with the brand's retailers.

Posted in North America Tagged People

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