MINNEAPOLIS (BRAIN) — Greg LeMond will be joining Eurosport as an on-air channel ambassador, providing analysis on the network's coverage of Paris-Roubaix, the Giro d'Italia and the Tour de France in a preview and review show called "LeMond on Tour."
Eurosport is broadcast in 54 European markets.
WHITE RIVER JUNCTION, VT (BRAIN) — Ibex Outdoor Clothing has appointed James Fisher to lead the Ibex global design team as the new vice president of product.
LONG BEACH, Calif. (BRAIN) — David Meredith, formerly co-owner of mountain bike brand One Ghost Industries, has joined Tenneco-Marzocchi in the newly created role of North American sales/marketing coordinator. He started with the company April 1.
CHICAGO (BRAIN) — SRAM has hired pro racer Alex Rafferty as its new European MTB public relations coordinator.
Rafferty will be based in Schweinfurt, Germany and work with SRAM's global MTB PR team in promoting all of SRAM's mountain bike brands: SRAM, RockShox, Avid, TRUVATIV and Quarq.
BROOKLYN, N.Y. (BRAIN) — Lifestyle bike brand Brooklyn Bicycle Co. has hired Gary Thornton as national sales manager. Thornton will oversee the brand’s growing dealer base and manage a network of independent sales reps. He’s based out of the company’s Williamsburg, Brooklyn, headquarters.
SANDY, Utah (BRAIN) — Carbon fiber and aerodynamics expert Paul Lew will oversee U.S. and overseas marketing for Reynolds Cycling as sales and marketing manager Rob Aguero shifts his focus exclusively on sales. Reynolds said the move was prompted in part by growth in key accounts and OEM business.
BOULDER, Colo. (BRAIN) — Power meter supplier Stages Cycling has hired former USA Cycling coach Benjamin Sharp as its power education specialist. Sharp will create content and support Stages-sponsored teams as well as dealers and coaches.
NEWBURY PARK, Calif. (BRAIN) — Giant has hired former Mountain Bike Action staffer Doug Barnett as its new global road product marketing specialist.
LOS ANGELES (BRAIN) — Lifestyle brand Pure Fix Cycles has hired Mike Russell as its new sales director. Russell was most recently director of sales at Mirraco Bicycle Co., where over the course of eight years he helped build the BMX brand’s U.S. dealer base from scratch up to 1,100 retailers.
GOLDEN, Colo. (BRAIN) — Accessory brand Feedback Sports has promoted two internal sales staffers to regional sales manager positions, with Sammy Rutherford overseeing the Eastern U.S. and Tim Allen managing the West.
PITTSBURGH, Penn. (BRAIN) — Rotating Mass Media, publisher of Dirt Rag and Bicycle Times magazines, has named Gary J. Boulanger the new editor of Bicycle Times, effective immediately.
ANCHORAGE, ALASKA (BRAIN) — Fatback Bikes has hired mountain bike racer and industry vet John "Fuzzy" Mylne as brand manager.
"Fuzzy brings years of racing, riding, and industry expertise to the table," said Fatback owner and designer Greg Matyas. Mylne most recently worked for Niner Bikes.
NEWBURY PARK, Calif. (BRAIN) — Liv/giant has hired Amanda Schaper as its global product marketing specialist. Schaper will work with Liv/giant's global marketing and product development teams on product strategies, positioning, messaging and launch plans for Liv/giant bikes and gear.
LINCOLN PARK, Mich. (BRAIN) — Retailer Don Van Cleave, better known to many as "Bicycle Don," died Sunday at age 56 of bladder cancer.
ORLANDO, Fla. (BRAIN) — Catrike, a fast growing manufacturer of high performance recumbent tricycles, is consulting with former Serotta CEO Bill Watkins as the company contemplates its growth strategy.
CHICAGO (BRAIN) — John Cheever, an engineering leader at SRAM since soon after the company's founding, has died at age 50 after a three-year battle with brain cancer, the company announced Wednesday.
SAN DIEGO (BRAIN) — Competitor Group, Inc. has named David Abeles as its new CEO, Barrett Garrison as CFO and Keith Kendrick as Chief Marketing Officer.
DURANGO, Colo. (BRAIN) — Adrian Montgomery, formerly of Backcountry.com and Scott USA, is joining Colorado-based PR and marketing agency Verde Brand Communications. Montgomery will head up Verde's bike division.
SAN DIEGO (BRAIN) — Industry vet Tim Jackson has left Focus Bicycles, where he was North American marketing manager.
"It wasn’t my decision to leave, though I understand the reasoning behind the decision made by others," he said.