BOULDER, CO (BRAIN)—Veltec Sports has added Steven Jonsson as its Northern California and Northern Nevada sales representative.
Jonsson and his partner Mike Ralph constitute Buyer’s Market Sales, an agency with a reputation for consistency and support of retailers.
COLORADO SPRINGS, CO (BRAIN)—Carmichael Training Systems has hired Nick Ramey as director of sales and marketing.
PALO ALTO, CA (BRAIN)—Bernie Hoffacker, the original owner of Palo Alto Sport and Toy World and Palo Alto Bicycles, died on December 5 at Stanford Hospital.
FLETCHER, NC (BRAIN)—Cane Creek has hired Chris Strout as its new director of domestic sales. Strout will be responsible for championing Cane Creek’s dealer and distributor initiatives in the U.S. market.
VISTA, CA (BRAIN)—Electra co-founder Jeano Erforth recently retired from day-to-day operations from the company, but is still serving on its board and is still a shareholder.
LEXINGTON, SC (BRAIN)—The Hawley Company purchasing director Dave Carson is leaving the company at the end of the month and will move back to the Seattle area.
WATKINSVILLE, GA (BRAIN)—Tifosi Optics has hired Tom Cox as director of sales and operations.
RALEIGH, NC (BRAIN)—William Sherod (WS) Smith, a retired sales rep who serviced territories in North Carolina for many different companies, passed away on November 20 of complications from ALS, or Lou Gehrig’s Disease. He was 69.
REYNOLDSBURG, OH (BRAIN)—Kenda USA has hired Ben Anderson as its new national bicycle sales manager and director of MTN product development.
VISTA, CA (BRAIN)—Haro Bikes has hired Dave Davenport as MTB/Asphalt Bike product manager. He will be responsible for creating the complete bicycle specification for the entire range of Haro’s mountain and asphalt bikes.
MADISON, WI (BRAIN)—Saris Cycling Group has hired Jeff Frehner as vice president of business and product development.
VISTA, CA (BRAIN)—Haro Bikes has added Pete Garski to its management team as vice president of sales.
MADISON, WI (BRAIN)—Planet Bike president Jeff Frehner has left the company to explore new opportunities in the bicycle industry. He had been with the company since March.
CENTERVILLE, OH (BRAIN)—Industry veteran Reed Pike starts Wednesday as brand manager of Huffy Bicycles.
SOQUEL, CA (BRAIN)—Steve Smith, the guy behind Swobo’s popular blog, "How to Avoid the Bummer Life," left Swobo to create his own blog and hopefully make a go of it selling ads to companies interested in his audience of culturally rich cyclists.
BOULDER, CO (BRAIN)—Panache Cyclewear has added Andy Pemberton to its management team as vice president of sales and marketing.
Pemberton will be responsible for retail and custom clothing business development, marketing and promotions for the Boulder-based cycling apparel company.
South Queensferry, UK (BRAIN)—Hotlines has appointed Andy Gowan to look after the UK marketing of their brands that include Lapierre, Ghost, Lynskey, Nuke Proof and Ragley.
SAN FRANCISCO, CA (BRAIN)—Timbuk2 has hired Mike Wallenfels to be its new CEO. He started his new position yesterday.
GRAND JUNCTION, CO (BRAIN)—DT Swiss has hired Matt McClendon to be its after market sales manager.
McClendon had been with Kenda USA as its OEM sales manager.
LEXINGTON, SC (BRAIN)—The Hawley Company is setting up a college trust fund for Ian Foyster’s 13-year-old daughter Hailey. Foyster had been with Hawley since 2004 and worked as the company’s service center manager.