FAIRFIELD, CA (BRAIN)—Tom Milton, the man behind the Selle An-Atomica road saddle, died on Sunday while riding the Devil Mountain Double century in the Bay Area. Milton was 56 years old.
PORTLAND, OR (BRAIN)—Derrick Lewis has joined Rapha as its N.A. strategic account manager.
Most recently the euro brands sales manager at QBP, Lewis will bring a solid experience of working with some of the best retailers in the industry to help Rapha continue to expand in North America.
MILL VALLEY, CA (BRAIN)—True Communications has hired longtime journalist and avid cyclist Paul Tolme as its senior account manager. He will be responsible for the Focus Bicycles USA and Gates Carbon Drive systems accounts.
True's other industry clients include Castelli, Easton and Giro.
SEATTLE, WA (BRAIN)—Nuun & Co has two new senior additions to its sales team with Jeff Dean as director of specialty sales and Scott Schilter as manager of run/tri/outdoors.
PHILADELPHIA, PA (BRAIN)—Advanced Sports International (ASI) has hired Advanced Exercise, Inc. to represent its family of brands, Fuji, Kestrel, SE, Breezer, Oval and Terry in Florida.
CHARLOTTE, NC (BRAIN)—Adam Little, team manager for the Subaru Gary Fisher Road Cycling Team, from Charlotte, NC, was killed while commuting to work on March 17, 2010.
BOULDER, CO (BRAIN)—Bruno Maier, who joined the Bikes Belong staff in June 2009 as membership and development director, has been promoted to vice president.
EUGENE, OR (BRAIN)—Rolf Prima has expanded its sales rep force with the additions of three new outside sales reps. New additions include Pat Mahoney, Bill Potter and Mike Lifshotz.
SARATOGA SPRINGS, NY (BRAIN)—Stan Mavis has been named president of the newly formed Serotta Sport, which will act as the exclusive North American distributor for Serotta custom bicycles. Mavis was co-founder of Pearl Izumi and later president of Sugoi Performance Apparel.
HIGHLAND, CA (BRAIN)—Bahati Foundation Pro Cycling Team member Jorge Alvarado was struck and killed last Thursday evening in San Bernardino County by a teenager who was racing his car, according to local sheriff's officials.
MADONE, Italy (BRAIN)—Vittoria S.p.A. continues to shape its international expansion as it has appointed Ralph Prins to area sales manager of Benelux.
SCOTTS VALLEY, CA (BRAIN)—Giro Bike has named Dain Zaffke as its new brand manager. He starts on April 14.
GOODYEAR, AZ (BRAIN)—Industry veteran Bill Fields is recovering from viral encephalitis.
According to his wife Jennifer Fawcett, Fields will be in the hospital about another week and then go through acute rehabilitation.
OLNEY, IL (BRAIN)—Magura Direct, U.S. distributor for Magura, Vaude and Uvex, has hired Paul Giarratano as its new sales and product manager.
SAN DIEGO, CA (BRAIN)—The Competitor Group has hired Aaron Hersh, a longtime Inside Triathlon contributing editor, accomplished triathlete and respected bike technology expert, to the position of senior editor at Triathlete Magazine.
CHARLOTTE, NC (BRAIN)—Gita Sporting Goods Ltd. has hired Ed Adair as its sales representative for its newly created western territory in Northern California.
PHILADELPHIA, PA (BRAIN)—Advanced Sports has hired John Solinsky for the position of parts and accessories product manager.
HAVERHILL, MA (BRAIN)—Pedro's has hired Jeffrey Bramhall as its new operations/logistics manager.
Prior to arriving at Pedro's, Bramhall was a key member of Landry's Bike shop.
BOULDER, CO (BRAIN)—Hugh Walton and Shelley Gedak are sharing management responsibilities at Veltec Sports following the return of former CEO Manfred Krikke Jr. to its Dutch parent company and the departure of other senior managers.