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Rock n' Road MV to be Specialized Concept

Published August 16, 2011

MISSION VIEJO, CA (BRAIN)—Celebrating its 20th year in business, Orange County mainstay Rock n’ Road Cyclery is renovating and expanding its Mission Viejo location to become a Specialized Concept Store.

With a grand re-opening celebration scheduled for November 4-5, Rock n’ Road took the anniversary as an opportunity to bring their original Santa Margarita Parkway location to the next level.

“Mission Viejo is where it all started, and we want to celebrate our 20th Anniversary in a big way,” said owner Matt Ford. “We have adopted the Concept Store model in all three of our other locations and believe strongly in vendor partnerships that bring value to our brand."

The original RNR location opened in Mission Viejo in 1992 as a 2160 square foot space, expanding to 4000 in 1997.

This year, the shop will receive the full Concept Store treatment, with its high-end retail experience and new Heritage fixture line, and is scheduled for completion by August 31. The update will incorporate the space of a now-vacant retail space next door, expanding their overall footprint to over 4986 square feet. The store, however, will remain open throughout the renovation.

The newly expanded floor space will also allow the store to offer not only a greater bike and product selection, but a complete BG FIT studio. The service brings Mission Viejo riders the opportunity to enjoy the increased comfort, speed and assurance in a purchase that only a comprehensive bike fit can offer.

“It’s great that Matt has decided to bring the same shopping experience to Mission Viejo as he has in his other shops. The commitment he’s making to this location speaks to his dedication to the area’s cycling community, who are at the core of Rock n’ Road’s history,” said Nichole Perrin, USA retail services manager.

With two decades in the area, Ford has managed to not just be successful in business, but has helped support local riders achieve their goals through his shops’ involvement in competitive and recreational riding.

“RNR was the first store to open in the Trabuco Hills Center in 1992. I was chomping at the bit to open, being only 22 years old and hungry to get my new cycling life and career started,” Ford said. “All of our community and team involvement started in Mission Viejo with grassroots sponsorship. This support has helped nurture riders like HTC's Amber Neben and Sho-Air's Manuel Prado and Ty Kady.”

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