NORTH VANCOUVER, British Columbia (BRAIN)—Ryders Eyewear has created a new visual merchandising and display program for retailers.
Ryders will build custom displays for each dealer using interchangeable, modular components. The displays will take into consideration a shop’s customer profile and sales history. The first prototype was unveiled at Obsession: Bikes in North Vancouver, British Columbia, early last month.
“The Ryders Eyewear merchandising display is a smart addition for retailers,” said James Wilson, owner of Obsession. “What makes this rack a real value is the way that the product is organized and grouped. Instead of the eyewear being randomly placed, there are mini stories embedded in the display for each grouping. The consumer can easily identify their needs and pick out what they require. Eyewear sales are up since we installed the unit, while the amount of labor required to complete each sale is down.”
By the end of this month, 12 more displays will be set up at select bike shops, specialty run stores and resort shops across the U.S. and Canada. Full production of the display program is scheduled to begin in December, and displays will be available to all Ryders dealers next year. Existing customers can also upgrade to the new system.