Rick Vosper

All articles by Rick Vosper

April 13, 2016

Robbie Kellman Baxter wants you to eliminate your customers and replace them with members. And she's written a book to tell you why you should do it, and how.

Posted in Retail News
January 7, 2016

In Part Three, we'll talk about what we might do about to deal with the stigmatization of bicycles, and the industry-wide loss of revenue.

Posted in Opinion/Analysis
November 12, 2015

This time, we're going to look at how the ghosts of dead cyclists directly — or not so directly — haunt the bike business.

Posted in Opinion/Analysis
November 4, 2015

There is nothing the media likes better than a dead cyclist. Unless it’s a dead cyclist who was not wearing a helmet.

Posted in Opinion/Analysis
June 17, 2013

You know how when you get back from a long bike ride and get cleaned up and slip into your flip-flops, your feet just feel so darned ... good?

Posted in Opinion/Analysis
August 21, 2012

How the "model year" concept creates more problems than it solves...

Posted in Opinion/Analysis
August 14, 2012

Changes to production and supply channels have rendered model years obsolete.

Posted in Opinion/Analysis
July 20, 2012

It all comes down to Money, Risk, and Chinese New Year

Posted in Opinion/Analysis
July 3, 2012

How do you get rich marketing to a non-enthusiast customer base?

Posted in Opinion/Analysis