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Rick Vosper

All articles by Rick Vosper

April 13, 2016
Robbie Kellman Baxter wants you to eliminate your customers and replace them with members. And she's written a book to tell you why you should do it, and how.
Posted in Retail News
January 7, 2016
In Part Three, we'll talk about what we might do about to deal with the stigmatization of bicycles, and the industry-wide loss of revenue.
Posted in Opinion/Analysis
November 12, 2015
This time, we're going to look at how the ghosts of dead cyclists directly — or not so directly — haunt the bike business.
Posted in Opinion/Analysis
November 4, 2015
There is nothing the media likes better than a dead cyclist. Unless it’s a dead cyclist who was not wearing a helmet.
Posted in Opinion/Analysis
June 17, 2013
You know how when you get back from a long bike ride and get cleaned up and slip into your flip-flops, your feet just feel so darned ... good?
Posted in Opinion/Analysis
October 10, 2012

Here’s an interesting question, especially coming so close to that national monument to the benefits of ruthless colonialism known as Columbus Day.

Posted in Opinion/Analysis
August 21, 2012
How the "model year" concept creates more problems than it solves...
Posted in Opinion/Analysis
August 14, 2012
Changes to production and supply channels have rendered model years obsolete.
Posted in Opinion/Analysis
July 20, 2012
It all comes down to Money, Risk, and Chinese New Year
Posted in Opinion/Analysis
July 3, 2012
How do you get rich marketing to a non-enthusiast customer base?
Posted in Opinion/Analysis