SAN JOSE, Calif. — A group of retailers dubbed the 20Collective has launched an initiative to grow cycling participation by establishing an industry-funded “Got Milk”-style marketing campaign for cycling targeted at the general public.
SACRAMENTO, Calif. (BRAIN) — The California Bicycle Coalition is seeking $10 million in state funding for what would be a groundbreaking program: giving consumers rebates for buying bikes.
BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products has announced that its Northeast Fat Bike Summit will be held March 4 as part of the Winterbike event in East Burke, Vermont.
BOULDER, Colo. (BRAIN) — The International Mountain Bicycling Association will pursue “a more assertive stance” on the designation of public lands as federally protected Wilderness areas that don’t allow bikes, it announced Thursday, but will not back any effort to amend the Wilderness Act of 1964 to expand trail access, as proposed by fellow advocacy group the Sustainable Trails Coalition.
IRVINE, Calif. (BRAIN) — When Andy Lightle's wife asked him what he wanted for his birthday eight years ago, he couldn't think of anything he really needed.
BOULDER, Colo. (BRAIN) — The International Mountain Bicycling Association is developing a mobile app for its volunteers and volunteer coordinators, working with unself, a company that develops similar apps for a variety of community organizations.
BOSTON (BRAIN) — On March 1 the Massachusetts Bicycle Coalition will move to a shared work space in Boston, and the organization is inviting other related organizations to set up there, as well.
ST. PAUL, Minn. (BRAIN) — Park Tool is announcing the winners of its Community Tool Grant Program, which provides community non-profits with more than $1,400 worth of Park Tool products, including a repair stand, tools and Park's bicycle repair book.
BOULDER, Colo. (BRAIN) — PeopleForBikes has announced the recipients of its most recent cycle of Community Grants, with eight awards totaling $51,750.
WASHINGTON (BRAIN) — U.S. Reps. Earl Blumenauer (D-Ore.) and Vern Buchanan (R-Fla.), co-chairs of the Congressional Bike Caucus, introduced the Bikeshare Transit Act on Thursday. The legislation would provide local communities additional flexibility to use federal funds for bike share programs.
BOULDER, Colo. (BRAIN) — PeopleForBikes led another "fly-in" lobbying trip to Washington last week. Members of the board of the North America Bikeshare Association met with lawmakers to discuss the transportation bill and federal policies that affect bike sharing systems across the country.
WASHINGTON, D.C. (BRAIN) — The latest list of bike-friendly businesses from the League of American Bicyclists includes companies across 49 states and the District of Columbia.
SEATTLE, Wash. (BRAIN) — The boards of directors of the Cascade Bicycle Club and Washington Bikes approved the merger of the two organizations. The merger will create the nation’s largest statewide bicycle nonprofit, the groups said in a press release.
SCOTTS VALLEY, Calif. (BRAIN) — Bell Helmets has named six female mountain bike ambassadors for its new Joy Ride grass-roots women’s program. The Joy Ride ambassadors will work to inspire and enable female mountain bikers with structured fun and social rides for all skill levels in a non-racing environment.
RIVERSIDE, Calif. (BRAIN) — Jenson USA plans to repeat the World Bicycle Relief campaign it held last year after Thanksgiving.
WASHINGTON (BRAIN) — The League of American Bicyclists announced 55 new and renewing Bicycle Friendly Communities. Eighteen communities received their first BFC award, while 17 new communities received a Bronze designmation and one, Hennepin County, Minnesota, received its first Silver designation.
SALT LAKE CITY (BRAIN) -- For the next two years, Scott Sports will support Ride 2 Recovery, a veterans program started in 2008 that promotes physical and mental rehabilitation through cycling. Aside from bikes, the company will support the program with sunglasses and helmets.
FORT COLLINS, Colo. (BRAIN) — New Belgium Brewing's Tour de Fat, a series of fun bike-and-beer events held around the country, raised nearly $650,000 for bike non-profits this year, bringing its total contribution over 16 years to more than $4 million.
Doty, the executive director of the Bicycle Coalition of Greater Philadelphia, will replace the League's longtime director Andy Clarke, who resigned in July.
SANTA MONICA, Calif. (BRAIN) — The city of Santa Monica’s Breeze Bike Share program has landed premium streaming television service Hulu LLC as the program’s sponsor, securing a five-year commitment. Hulu employs more than 500 workers in Santa Monica.