Advocacy/Non-profits

Posted June 20, 2017

BOULDER, Colo. (BRAIN) — PeopleForBikes today launched its latest consumer campaign, Bike Days of Summer, with the goal of motivating more ridership this summer. The promotion features four different days focused on inspirational reasons to get out and ride.

Posted in North America Tagged Advocacy/Non-profits
Posted June 16, 2017

BOSTON (BRAIN) — The North American Bikeshare Association has hired its first executive director, Samantha Herr.

Posted in North America Tagged Advocacy/Non-profits / People
Posted June 2, 2017
Doppelt Fund grants are designed to fill financial gaps.

WASHINGTON (BRAIN) — Rails-to-Trails Conservancy has awarded over $100,000 in grants through its Doppelt Family Trail Development Fund, which supports small, regional projects that are vital to trail systems but often fall through the cracks of traditional funding streams.

Posted in North America Tagged Advocacy/Non-profits
Posted May 26, 2017

BOULDER, Colo. (BRAIN) —  The application period for International Mountain Bicycling Association Ride Centers will open June 1 and run through July 31. The program gives IMBA Ride Center designations to communities showing a commitment to mountain bikers and places to ride.

Posted in North America Tagged Advocacy/Non-profits
Posted May 25, 2017

CARLSBAD, Calif. (BRAIN) — Consumer-direct brand Canyon USA has joined Camber Outdoors, an organization that works to elevate and accelerate women's leadership and participation in the outdoor industry.

Posted in North America Tagged Advocacy/Non-profits
Posted May 3, 2017

DETROIT (BRAIN) —  Detroit’s new public bike share system, set to launch in late May, will be named MoGo, Detroit Bike Share — inspired by the city’s heritage as the Motor City and the home of the Motown sound.

Posted in North America Tagged Advocacy/Non-profits
Posted April 18, 2017

CARLSBAD, Calif. (BRAIN) — Canyon USA has joined industry organizations PeopleForBikes, the International Mountain Bicycling Association and the Bicycle Product Suppliers Association, the company announced Tuesday.

Posted in North America Tagged Omnichannel / Advocacy/Non-profits
Posted April 12, 2017

PORTLAND, Ore. (BRAIN) — Showers Pass has reached a multi-year partnership with the International Mountain Bicycling Association and its Trail Solutions team.

Posted in North America Tagged Advocacy/Non-profits / Sea Otter Classic
Posted April 5, 2017

SAN RAFAEL, Calif. (BRAIN) — Trips for Kids has formed a new nonprofit organization that will focus on supporting national growth and supporting its regional chapters. Previously, those duties were handled by the flagship TFK Marin office.

Posted in North America Tagged Advocacy/Non-profits
Posted April 4, 2017

BERKELEY, Calif. (BRAIN) — The Youth Cycling Alliance, which was formed last year following a meeting at Interbike, is working with UC Berkeley's Haas School of Business to map and assess existing youth cycling programs around the country.

Posted in North America Tagged Advocacy/Non-profits
Posted March 24, 2017
A rider on Colorado's Monarch Crest. IMBA photo.

BOULDER, Colo. (BRAIN) — After a year on hold, IMBA is relaunching its Model Trails program, which recognizes outstanding mountain bike trails and locations. Trails are awarded with Epic designations and gold, silver and bronze-level Ride Center designations.

Posted in North America Tagged Advocacy/Non-profits
Posted March 6, 2017

SALT LAKE CITY, Utah (BRAIN) — The North American Handmade Bicycle Show will donate $1 from the sale of each admission ticket at next week's show to the Trips For Kids Initiative.

Since 1988, Trips For Kids has helped disadvantaged kids discover the joy of mountain biking.

Posted in North America Tagged Advocacy/Non-profits / North American Handmade Bicycle Show
Posted March 1, 2017

BOULDER, Colo. (BRAIN) — Camber Outdoors has elected three new board members, including Roger Gierhart, a vice president at Trek Bicycle Corp.

Posted in North America Tagged Advocacy/Non-profits
Posted February 28, 2017

MORGAN HILL, Calif. (BRAIN) — The Specialized Foundation has opened applications for its cycling program, Riding for Focus, for middle schools (grades 6-9) throughout the U.S. for the 2017-18 academic year. The application period is open now through March 24.

Posted in North America Tagged Advocacy/Non-profits
Posted February 28, 2017

BOULDER, Colo. (BRAIN) — The Walton Family Foundation has renewed its commitment to PeopleForBikes for 2017. 

Posted in Industry News Tagged Advocacy/Non-profits
Posted February 24, 2017

BOULDER, Colo. (BRAIN) — Camber Outdoors has announced that Arc’teryx and Patagonia have become Peak Partners, a three-year contribution above both companies’ membership dues to Camber Outdoors, and will advance programs to support and accelerate women’s leadership and participation in the outdoors.

Posted in Industry News Tagged Advocacy/Non-profits
Posted February 23, 2017

IRVINE, Calif. (BRAIN) — The company’s support includes a combination of product allocation and financial backing, which will be used to enable neutral support at league races and provide NICA the resources to expand interscholastic cycling across the country.

Posted in Industry News Tagged Advocacy/Non-profits
Posted February 16, 2017
A pump-up-a-tube-until-it-pops contest has also become a tradition.

IRVINE, Calif. (BRAIN) — For the past nine years, cyclist and advocate Andy Lightle has celebrated his birthday in an unconventional fashion. Rather than throw a party or indulge in gifts for himself, Lightle decided in 2008 that he would raise money for someone in need instead.

Posted in North America Tagged Advocacy/Non-profits
Posted February 14, 2017

BOULDER, Colo. (BRAIN) — PeopleForBikes is soliciting public opinions via a web survey to help identify bike friendly communities for its new PlacesForBikes program. The survey results will be combined with data from cities to produce the ranking.

Posted in North America Tagged Advocacy/Non-profits
Posted February 8, 2017
Yeti's Chris Conroy named board chairman.

BOULDER, Colo. (BRAIN) — Retired racer Dave Wiens has quickly moved from the board chair of the International Mountain Bicycling Association to becoming its executive director. He replaces Mike Van Abel who resigned as executive director last summer.

Posted in North America Tagged Advocacy/Non-profits

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