Sponsored by the Bicycle Product Supplier Association, this three-day event draws together the top executives of the industry for an intensive program of panels, receptions and discussions to determine how to improve the industry's overall business climate. The event is held in tandem with the Sea Otter Classic, held at the nearby Laguna Seca Raceway.
Known as a sprawling and energetic “celebration of cycling.” Sea Otter is cycling’s North American season opener. Professional and amateur athletes alike make the annual pilgrimage to Sea Otter to participate in some of the sport’s most competitive and enduring events. Hundreds of pro cyclists, including national, world, and Olympic champions, attend Sea Otter to race and meet with fans. The Sea Otter Classic also hosts the largest consumer bike exposition in North America. The Expo holds hundreds of vendors who display new products, distribute free samples and offer great bargains.
Bespoked is a U.K.-based public event promoting the international talents of independent makers and designers of the bicycle world. It is primarily a celebration of handmade bicycles and those who make them. Alongside the bicycles, makers of fine components, apparel and accessories are also welcome to show at Bespoked. Visitors, exhibitors and press from around the world have attended Bespoked to be part of Europe’s premier handmade bicycle show.