Eurobike is the undisputed leading global trade show for the bike business. This is where the bike industry gets networked, wins over its trading partners and presents itself to the media. This is where trends emerge and ground-breaking innovations celebrate their premiere appearances. At the same time, Eurobike continually generates additional benefits for the industry and trade, achieving the balancing act between trade show and think tank. The 2017 show will consist of three trade-only days Aug. 30-Sept 1, followed by a consumer Festival Day on Sept. 2.