Dean Yobbi

Dean's love of bikes bloomed after receiving a Schwinn Pea Picker Krate for Christmas 1972. After escaping serious injury despite that model having a Hurst-inspired stick shift mounted on the top tube, he moved on to BMX bikes and racing. Discovering girls in his late teens, he abandoned his bike somewhere in the front yard, probably upside down by the rake.

It wasn’t until middle age and excessive weight began to creep when Dean returned to cycling, specifically off-road riding in South Florida. As the weight came off, his love of cycling took off and soon one bike became three, one-hour rides became four and leisurely solo rides became 26-person races through the woods until somebody puked.

Dean is a 30-year veteran of the Florida newspaper wars, most recently at the Miami Herald as an editor for 16 years, where he was privileged to rub elbows with some of the country’s finest writers and fellow editors. Dean began his career as a staff writer for The Palm Beach Post, covering sports.

He still enjoys racing, particularly 12-hour solo events on a singlespeed, and participating in gran fondos on his road bike.

All articles by Dean Yobbi

October 13, 2022

ASHEVILLE, N.C. (BRAIN) — With Clint Spiegel leading an Industry Nine manufacturing tour, you'll need to hustle to keep up. His enthusiasm for what he and his team accomplish daily obviously puts a spring in his step. He's not so much in a rush as he is just excited to show and tell his company's story of quickly becoming one of the bike industry's most iconic and innovative brands.

Posted in Industry News
September 22, 2022

CARLSBAD, Calif. (BRAIN) — The city recently took short-term measures in response to a 233% rise in collisions involving bikes and e-bikes in the past three years while it works to present a longer-term solution to the City Council on Tuesday.

Posted in Industry News
September 15, 2022

WASHINGTON (BRAIN) — The industry expressed disappointment that the Inflation Reduction Act leaves out an e-bike tax credit and other initiatives that were part of more ambitious but failed climate-change legislation earlier this year. But proponents won't stop advocating for federal subsidies and expanding those on the state level.

Posted in Industry News
August 23, 2022
The longtime components company enjoys rebirth after coming close to bankruptcy.
Cane Creek hand-builds its Helm fork and rear shocks in N.C.

FLETCHER, N.C. (BRAIN) — It's the kind of failure that can ruin a company, but for Cane Creek Components, its Double Barrel Inline rear shock debacle nearly 10 years ago led to a gradual reawakening of the brand. Call it a pivot point in its history.

Posted in Industry News
August 3, 2022
Mark Mattei, right, with longtime employee Earl Russell.

CHICAGO (BRAIN) — For Mark Mattei, it's simply time. "Being 71 and still having reasonable mental faculties, I thought it would be wise to retire when I could still consciously appreciate retiring," said Mattei, Cycle Smithy's owner since 1973. "And I wouldn't mind a little time off."

Posted in Retail News
July 15, 2022
Surrounded by restrictive USFS lands, a North Carolina trail system welcomes e-bikes.
The Fire Mountain Trail network celebrated its fifth year in June.

CHEROKEE, N.C. (BRAIN) — E-bike access on non-motorized trails might be a controversial topic for many land managers, but not to Jeremy Hyatt. As secretary of operations for the Eastern Band of Cherokee Indians, Hyatt has the authority to allow e-MTB access on the Fire Mountain Trail system. Hyatt spearheaded building the system on Cherokee land that's surrounded by more-restrictive National Forest land.

Posted in Industry News
June 24, 2022
In-house carbon manufacturing key component to its strategy.
The Surveyor is Bridge Bike Works' first model.

TORONTO (BRAIN) — When collaborating on a new brand, Michael Yakubowicz and Frank Gairdner didn't just want to build a bike. They wanted to create the entire manufacturing process from pencil to paint under one roof.

Posted in Industry News
June 3, 2022
Judge rules on 2019 lawsuit brought by conservation groups.

WASHINGTON (BRAIN) — A District of Columbia federal judge ruled that the National Park Service can continue to allow e-bike access on non-motorized trails but needs to conduct its own environmental review followed by a public comment period to gauge the impact they have on park resources and other users.

Posted in Industry News
May 13, 2022

MONTEREY, Calif. — Peter Arlein looked out at the swelling Friday crowd at the Sea Otter Classic last month and told a dirty truth.

Posted in Industry News
May 12, 2022

MONTEREY, Calif. (BRAIN) — Nukeproof Industries is making plans to come home. The longtime gravity brand known for utilizing titanium and carbon fiber — including those iconic carbon-aluminum hubs — began in Grand Rapids, Michigan, in the 1990s before Irish downhill racer Michael Cowan acquired the brand a decade later.

Posted in Industry News

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