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Loeka Launches Clothing Recyling Program

Published January 24, 2011

NORTH VANCOUVER, British Columbia (BRAIN)—Canadian women’s mountain biking label Loeka Clothing launched the first clothing recycling program for the industry.

Customers are being encouraged to return their Loeka items to the company or participating dealers to be recycled or donated, in exchange for gift vouchers, according to a press release.

“We’re really excited to announce this program to our customers and retailers. Loeka Clothing doesn’t wear out, but styles change and our riders like to update their wardrobes. This year we’re giving them the opportunity to give back to the community and the environment," said owner Rory Harmse.

Customers can simply register the items to be returned online then mail them back to Loeka, or drop in at a participating dealer to recycle. Customers will receive a voucher for $5 or $10 per item returned for recycling to be used towards any regular priced piece of the Loeka range.

Pedal Chic owner in South Carolina, Robin Bylenga, has signed on to collect recycled items on behalf of Loeka and is looking forward to sharing the initiative with customers. “Loeka is a well-loved brand in the industry and we’re delighted to help them with this program. We know our customers will love it as it reflects some of cycling’s core values of looking after ourselves and the environment," Bylenga said.

Customers can mail their items back to Loeka, or recycle them at one of the first North American participating dealers:

Ruckus Skis, Boards and Bikes in Prince George BC,

Ski Dazzle at Silverstar Resort,

Mt Washington Alpine Resort, Mt Washington BC,

Pedal Chic Greenville, South Carolina, U.S.A,

Iride Vermont, Stowe Vermont U.S.A,

Loeka is accepting items that are in good condition, as well as those that have seen the rough side of the trails. Clothing which is still wearable will be donated to the Salvation Army to distribute to its networks. Items that cannot be worn again, will be recycled into Loeka signage, banners and merchandising.

“This is the first step in our long-term plans of establishing a fully sustainable business. Our customers love the outdoors, so we want to do our part to make sure we’re taking care of it for them and the future," Harmse said.

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