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International

Posted April 29, 2016

OSAKA, Japan (BRAIN) — CateEye is promoting a street art campaign that gathers local artists to curate and assemble self-guided routes through the selected city's most impressive street art at night. The artists use CatEye lights to illuminate and record each stop.

Posted in International
Posted April 28, 2016

VISTA, Calif. (BRAIN) — Haro Bicycles has created Haro Europe, which will operate a sales and marketing office in Bielefeld, Germany. Haro Europe will focus on sales and support to its existing distribution base located in 21 countries, as well as opening new markets where no distribution currently exists.

Posted in International
Posted April 26, 2016
UPDATED

CHICAGO (BRAIN) — SRAM president Stan Day said the company has experienced soft sales over the past 12 months and is tightening its belt while putting focus on new areas of the business. Just what those new areas are, Day said he'd rather not say for strategic reasons.

Posted in International
Posted April 26, 2016
CORRECTS that this was the second quarterly decline in the bike segment.

OSAKA, Japan (BRAIN) — Shimano on Tuesday reported its second consecutive quarterly year-over-year revenue decline in its bike segment, as it announced that net sales were down 20 percent in the first quarter of 2016. The company's operating income also was down, 30.7 percent.

Posted in International
Posted April 25, 2016

SAN FRANCISCO (BRAIN) — Strava is encouraging bike commuters to log their miles on the social app if they ride to work on May 10, which the company is promoting as its Global Bike to Work Day Challenge.

Posted in International
Posted April 22, 2016

HELSINKI (BRAIN) — Mavic sales were down 2 percent in the first quarter, according to its parent, Amer Sports, which reported its total sales were up about 10 percent.

Posted in International Tagged Earnings/Financial Reports
Posted April 7, 2016

TAICHUNG, Taiwan (BRAIN) — The organizers of Eurobike are working closely with Taichung Bike Week, a OEM event held each fall here.

Posted in International Tagged Eurobike / Taichung Bike Week
Posted April 6, 2016

LIVINGSTON, Scotland (BRAIN) — Endura is now working with Scottish cycling legend, Graeme Obree, otherwise known as the "Flying Scotsman." Obree will officially act as brand ambassador, and will be involved as an "innovation catalyst" for the Scottish cycle apparel brand, the company said.

Posted in International
Posted April 4, 2016

AIGLE, Switzerland (BRAIN) — The Union Cycliste Internationale and Red Bull Media House have agreed to a three-year extension and expansion of its exclusive television production and media rights partnership.

Posted in International Tagged Media/Publishing / Racing & Sponsorship
Posted April 1, 2016

STOCKHOLM (BRAIN) — Thule Group AB hit its financial goals for annual sales growth and EBIT margin for 2015, and exceeded its goal for the proportion of the energy used in its factories coming from renewable sources.

Posted in International Tagged Earnings/Financial Reports
Posted April 1, 2016

CAPE TOWN, South Africa (BRAIN) — Protective gear brand Leatt Corporation has hired Andrea Gallarotti, who joins the Leatt marketing team.

Gallarotti, 29, has spent the past five years working for Alpinestars.

Posted in International Tagged People
Posted March 23, 2016
The Tectal is new for 2016.

PARK CITY, Utah (BRAIN) — The Sweden-based snowsports and bike brand POC has moved its North American offices from Salt Lake City to Park City following its sale last year to Investcorp.

Posted in International
Posted March 17, 2016
The brand is expanding on a long-standing relationship in new five-year agreement.
l to r: Pat Cunnane, Arlenis Sierra and Jose Manuel Pelaez,

PHILADELPHIA — Fuji Bikes is expanding on a 30-year relationship with the Cuban national cycling team, inking a five-year, $200,000 agreement to sponsor the team and supply it with 10 bikes per year.

Posted in International
Posted March 8, 2016
HELSINKI (BRAIN) — As expected, Amer Sports Corporation has completed its purchase of Enve Composites for $50 million. The purchase plans were announced Feb. 22.
Posted in International
Posted March 4, 2016
FRIEDRICHSHAFEN, Germany (BRAIN) — In expanding its consumer component from one day to two, Eurobike will offer cycling fans 10 different areas for test rides, repair tips, skills demonstrations, music and more during the inaugural Festival Days on Saturday and Sunday, Sept. 3 and 4.
Posted in International Tagged Events / Consumer Expos and Rides / Tradeshows and conferences / Eurobike
Posted March 3, 2016

TAIPEI, Taiwan (BRAIN) — The WFSGI's anti-counterfeiting program for the bike industry has eliminated more than 160,000 online listings for counterfeit bike products in the past three years, the group announced Thursday at the Taipei Cycle Show.

Posted in International
Posted March 3, 2016
Good news for brands with less onerous carbon wheel test and relaxed rules for logos on Olympic equipment. Next target? The UCI's 3:1 and minimum bike weight rules.

TAIPEI, Taiwan (BRAIN) — The World Federation of the Sporting Goods Industry has made headway on the bike industry's behalf with the UCI and the International Olympic Committee, it announced at a public session at the Taipei Cycle Show on Thursday. 

Posted in International Tagged Racing & Sponsorship / Taipei Cycle Show
Posted March 3, 2016

TAIPEI, Taiwan (BRAIN) — The venerable aftermarket wheel brand American Classic is looking for growth through an original equipment program it has launched.

Posted in International Tagged Taipei Cycle Show
Posted March 2, 2016

TAIPEI, Taiwan (BRAIN) — The principals of major companies from around the world shared the stage on the opening day of the Taipei Cycle Show for the first-ever advocacy Leaders' Panel.

Posted in International Tagged Taipei Cycle Show
Posted March 2, 2016
Mountain bike exports were strongest; complete bike sales to the U.S. and Europe saw double-digit growth.

TAIPEI, Taiwan (BRAIN) — Despite challenging global economic conditions, the Taipei Cycle Show opened on a high note Tuesday thanks to encouraging sales figures presented by the Taiwan Bicycle Association at the show's opening ceremony.

Posted in International Tagged Taipei Cycle Show

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