PITTSBURGH, PA (BRAIN)—Dirt Rag magazine, with help from Clif Bar, is transitioning its two publications to a recycled, sustainable paper source.
The new paper, produced by FutureMark Paper Company of Illinois, is guaranteed greater than 90 percent recycled with 30 percent post-consumer waste. It made its debut in Issue #158 of Dirt Rag, which is on newsstands now.
“You may have reduced or eliminated magazines and newspapers from your life to avoid all those dead trees hanging around. Now, you can support us and know that we’re doing our part to reduce the number of trees used to make our magazine,” said Dirt Rag publisher Maurice Tierney. With 90 percent of the paper sourced from recycled material, that’s far fewer trees needed to create an issue of Dirt Rag.
In fact, the paper is certified by the Forest Stewardship Council, the Sustainable Forest Initiative and the Programme for the Endorsement of Forest Certification. It is the same paper used by the Sierra Club in its publications. Other FutureMark clients include Whole Foods, Staples and Walmart.
To go with the new paper, Dirt Rag has also transitioned to a new printer, Schumann, a family-owned business in Wisconsin that specializes in printing for one or two-publication companies.
These big changes would not have been possible without the help of Clif Bar. Their generosity has provided the financial means to allow Dirt Rag to make this change.
“We cannot thank them enough for helping us follow this path, and for setting the highest standards for sustainable business practices in everything they do,” said editor Josh Patterson.