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Hawley to be exclusive U.S. distributor of Look bikes

Published July 1, 2013
QBP to continue offering Look pedals as French brand streamlines U.S. office

SAN JOSE, CA (BRAIN) — Look Cycle USA is getting out of the distribution business, appointing Hawley to be the brand's exclusive U.S. distributor for its frames and bikes. While Hawley will carry the French brand's full product line, QBP also will distribute its pedals in the United States. Look said it is "streamlining" its U.S. office, which will refocus on marketing, dealer support and warranty service.

Hawley will begin offering preseason programs on Aug. 1 for Look products.

“As one of the fastest-growing companies in the industry, we are highly confident that Hawley’s sales team will provide a strong, focused effort to help maintain and improve the position of the Look brand within the U.S. IBD channel,” said Eric Vanhaverbeke, vice president of global sales and marketing of Look Cycle International and president of Look Cycle USA.

Hawley president Steve Hawley said he was honored that Look had chosen the South Carolina-based distributor.  

“Look is a premier brand in our industry with a long history of success," Hawley said.  “I believe Look dealers will enjoy the many services and benefits that Hawley will be able to provide them.”

The move will allow Look to serve its U.S. dealers more efficiently, said Kevin Wong, Look Cycle USA's vice president and general manager. Hawley has distribution centers in South Carolina and Nevada.  “We have witnessed a dynamic change in the business patterns in the U.S. market—everything from demands for improving our performance and speed to serve the customer to retailers expressing strong desires to consolidate vendors were key factors in our decision,” Wong said. “We will be able to deliver orders within one to two days to anywhere in the continental USA and improve operational and administrative efficiency for the dealer.”

The change was effective Monday, July 1. 

Topics associated with this article: Distributor news

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