BRAIN Staff

All articles by BRAIN Staff

February 23, 2017

Are you seeing shops consolidating in your market? Have there been store closures? Have retailers expanded by purchasing other shops? Are brand new shops opening? Anything else we should know?

Posted in Retail News
February 23, 2017

The Netherlands and Switzerland (BRAIN) — The World Federation for the Sporting Goods Industry and Bike Europe are planning a conference for June 7-8 in Porto, Portugal, that will focus on consumer centricity and increasing speed to market for the bike and e-bike industries.

Posted in International
February 23, 2017

IRVINE, Calif. (BRAIN) — The company’s support includes a combination of product allocation and financial backing, which will be used to enable neutral support at league races and provide NICA the resources to expand interscholastic cycling across the country.

Posted in Industry News
February 23, 2017

ASHEVILLE, N.C. (BRAIN) — The Mann Group’s Dan Mann, a longtime retail trainer and consultant in the outdoor and bike industries, has unveiled a new book, ORBiT, The Art and Science of Influence.

Posted in Retail News
February 22, 2017

What do you do to improve operations and profitability in your store? How do you monitor/track how these changes have impacted your work flow and/or bottom line?

It's also kind of cool to be able to run the full question as well, we often have to cut it down to fit space.

Posted in Retail News
February 22, 2017

GRAND RAPIDS, Mich. (BRAIN) — TerraTrike has announced that Mark Crews will resign as general manager to pursue other opportunities. Marshall Randall, TerraTrike's dealer sales manager, will take over the duties of general manager while also continuing to work with the sales team.

Posted in North America
February 22, 2017
Wolf Tooth's new 64 BCD universal chainring.

SAVAGE, Minn. (BRAIN) — Wolf Tooth Components has announced a bunch of new products, including new cogs, chainrings and chainguides. The company showed the new products at the Frostbike event last weekend.

Posted in New Products
February 22, 2017

PRZASNYSZ, Poland (BRAIN) —Kross S.A., the largest Polish bike manufacturer, has purchased Multicycle, a Dutch e-bike brand that declared bankruptcy last year.

Posted in International
February 22, 2017

SAN JOSE, Calif. (BRAIN) — MC2 Sports, a distributor founded by bike industry veteran Ming Tan, has hired Aspekt Brand Communications as its USA agency of record for Astute Italia, a handmade saddle brand.

Posted in North America
February 22, 2017
The homepage of Boa's new website.

DENVER (BRAIN) — Boa Technology, the maker of a dial-type shoe lace used on cycling shoes and many other products, has plans to give more attention to consumer brand building, marketing and education, the company said.

Posted in North America

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