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BRAIN Staff

All articles by BRAIN Staff

August 4, 2015
PORTLAND, Ore. (BRAIN) — Smith has hired action sports industry veteran Tim Weisser as West Coast sales manager for sports/outdoor lifestyle and Benny Cruickshank as sports channel communications manager.
Posted in North America
August 4, 2015
GU's first energy bar, the Energy Stick, becomes available in early 2016.

BERKELEY, Calif. (BRAIN) — GU Energy Labs is debuting its first energy bar and a bulk package option for its GU Energy Gel. The new bulk packaging is designed to reduce litter: fewer packages mean less trash and less material used.

Posted in New Products
August 4, 2015
The Charge mountain bike shoe retails for $350.

NEWBURY PARK, Calif. (BRAIN) — Giant is making its entry into performance footwear with three models for road and off-road riders, shown last month at the company’s dealer event in Copper Mountain.

Posted in Product/Tech
August 3, 2015
Max 45 disc fork

WATERTOWN, Mass. (BRAIN) — Seven Cycles is bringing a new carbon tapered disc fork to market. Called the Max 45, the fork has clearance for a 45c tire and incorporates much of the research behind Seven’s 5E road fork while offering increased torsional stiffness for long-term performance on disc-brake bikes.

Posted in New Products
August 3, 2015

LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer & Industry News' latest print issue, the Aug. 1 edition, takes the temperature of the industry after the first six months of the year. The verdict: It’s sluggish, say distributors.

Posted in North America
August 3, 2015

WESTPORT, Conn. (BRAIN) — Compass Diversified Holdings has completed the sale of CamelBak Products to Vista Outdoor Inc. for $412.5 million plus an additional $14.1 million of estimated cash and working capital adjustments.

Posted in North America
August 3, 2015

CHICAGO (BRAIN) — SRAM is hosting The Mariposa Challenge on Mapmyride.com to get more women on mountain bikes during the month of August. The company is teaming up with 31 retailers on the challenge, which is free for any female to join.

Posted in Retail News
August 3, 2015

SIMI VALLEY, Calif. (BRAIN) — Accell North America has established a standalone business unit called Haibike USA to handle the sales and marketing of Haibike e-bikes in the United States.

Posted in North America
July 31, 2015

BERLIN (BRAIN) — Organizers of the Berliner Fahrradschau show, one of the largest European consumer bike shows, announced that the 2016 edition will be held March 18-20.

The event is being held at the Station-Berlin.

Posted in International
July 31, 2015

FORT COLLINS, Colo. (BRAIN) — Exustar's SM-324 MTB Shoe retails for less than $80 and offers affordable performance for mountain biking and cyclocross, the company says.

Posted in New Products

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