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BRAIN Staff

All articles by BRAIN Staff

June 24, 2016

VANCOUVER, British Columbia (BRAIN) — Organizers of the BC Bike race have announced a major sponsorship agreement with Pearl Izumi and also said Pearl-sponsored athlete Brian Lopes will race the event this year, for the second time.

Posted in North America
June 24, 2016

SANTA CRUZ, Calif. (BRAIN) — Project Bike Tech, a bike tech skills program for high school aged youth, is expanding nationally and now has the endorsement of the Bicycle Product Suppliers Association.

Posted in North America
June 24, 2016

FOUNTAIN VALLEY, Calif. (BRAIN) — E-bike maker Pedego is opening its fifth Colorado store on June 28, in Denver. 

Posted in Retail News
June 24, 2016

CHICAGO (BRAIN) — Materials Sciences Corporation, a Pennsylvania-based company that helped develop Bianchi's Countervail vibration absorbing technology, is now working with Wilson Sporting Goods to apply its technology to sporting goods. The partnership agreement is exclusive in the sporting goods market.

Posted in Product/Tech
June 24, 2016

PETALUMA, Calif. (BRAIN) — Kitsbow worked with Polartec to release its new Radiator Tee. The mountain bike T-shirt uses Polartec's new Delta and PowerDry fabrics.

Posted in New Products
June 24, 2016

BOULDER, Colo. (BRAIN) —Bell Helmets, Giro Sport Design and CamelBak — all brands now owned by Vista Outdoor — are sponsoring regional events being planned by the Outdoor Industries Women's Coalition this year.

Posted in North America
June 24, 2016

SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne has hired industry veteran Jim Holleman as its new U.S. sales manager. Holleman brings over 30 years of sales experience to Lezyne, as well as a strong passion for cycling.

Posted in North America
June 24, 2016

LAKE OSWEGO, Ore. (BRAIN) — Yakima Products' Road Warrior Program, which attends to various outdoor and automotive events over the summer to demonstrate Yakima products, will travel in new co-branded Toyota vehicles this year, in a joint promotion.

Posted in North America
June 24, 2016

PORTLAND, Ore. (BRAIN) — Cyclone Bicycle Supply has released a revised free freight policy that the distributor says provide customers with the lowest freight rates in the country.

The new policy offers freight incentives when purchasers combine bulky, oversized items (BOI) with small parts orders.

Posted in North America
Distributor claims it has the lowest rates in the country.
June 24, 2016

LAGUNA, Calif. (BRAIN) — The Crankbrothers Double Shot pedal has a clip-in mechanism on one side and a flat pedal on the other. It's intended for touring, mountain biking, commuting or winter fat biking.

Posted in New Products

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