BRAIN Staff

All articles by BRAIN Staff

May 22, 2018

SAN FRANCISCO (BRAIN) — Lumos is releasing a new MIPS version of its high-visibility smart helmet featuring integrated front and rear lights, turn signals and brake indicators.

Posted in New Products
May 22, 2018

LAGUNA NIGUEL, Calif. (BRAIN) — Multisport retailer Endurance House Orange County has closed, and the store’s assets will be sold at auction starting Wednesday morning, May 23.

Posted in Retail News
May 22, 2018

LONGMONT, Colo. (BRAIN) — Watts Marketing has sold the RenoCross race — formerly CrossVegas — to the RENOCX group. Based in Reno, Nevada, RENOCX is led by Coby Rowe, race director of the USA Cycling Cyclocross National Championship that was held in January in Reno.

Posted in North America
May 22, 2018

SIMI VALLEY, Calif. (BRAIN) — Haibike is working with LA street artist Laurent Proneur to create custom e-bikes, the first of which will be raffled to support the National Interscholastic Cycling Association's mountain biking programs.

Posted in Industry News
May 22, 2018
The EF Education First - Drapac P/B Cannondale team led a public ride from Garmin on Monday.

OLATHE, Kan. (BRAIN) – BRAIN editors toured Garmin's U.S. headquarters, factory and warehouse in northeastern Kansas on Monday and got to mingle with members of the Garmin-sponsored EF Education First - Drapac P/B Cannondale team on the heels of last week's Tour of California.

Posted in Retail News
May 22, 2018

WASHINGTON (BRAIN) — The Sustainable Trails Coalition has thanked Utah's Sen. Mike Lee's introduction of a revised version of his 2016 Human-Powered Travel in Wilderness Areas Act. The act would allow local managers to decide if mountain bikes should be allowed in federal Wilderness areas.

Posted in Industry News
May 21, 2018

NEW YORK (BRAIN) — Joe Nocella, owner of 718 Cyclery in Brooklyn, is inviting fellow retailers to participate in the second edition of Bike Shop Day, which is aimed at connecting independent bike dealers and their communities.

Posted in Retail News
May 21, 2018

LAKE OSWEGO, Ore. (BRAIN) — Yakima is introducing its first ambassador program, the Yakima RackPack, with a group of athletes and everyday adventurers from numerous sports and pursuits. The ambassadors will share tips and tricks from the road, travel stories and more through Yakima’s website, blog, social media channels and public events.

Posted in North America
May 21, 2018

OBERWANGEN, Switzerland (BRAIN) — The new ST1 X from Stromer was designed to appeal "to the style-conscious riders who place a premium on outstanding technology," the brand said.

Posted in New Products
May 21, 2018

LOS ANGELES (BRAIN) — A Linus bike covered in beadwork by South African artist Ralph Ziman will be auctioned to benefit the Venice (California) Family Clinic.

Posted in Product/Tech

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