All articles by BRAIN Staff
ALMERE, the Netherlands (BRAIN) — Pon Holdings, a Dutch conglomerate that owns several bike brands including Cervélo, Focus and Gazelle, has purchased California-based Santa Cruz Bicycles.
EAGLE, Colo. (BRAIN) — Logan VonBokel is joining the PR and media communications firm Uncommon Communications as a senior account manager. VonBokel was previously a tech reporter for Velo magazine.
NEW YORK (BRAIN) — The VH1 cable network is trying to line up 150 sets of twins to ride tandem bikes for a promotion to be shown live on Good Morning America on July 15. Organizers hope to break a Guinness world record for the largest parade of tandem bikes.
SCOTTS VALLEY, Calif. (BRAIN) — Bell Helmets has launched its first road helmet to make use of the MIPS protection system.
BEAVERTON, Ore. (BRAIN) — Yakima Products plans to move from its current leased space here to a new, much larger building it is buying in nearby Lake Oswego.
BOULDER, Colo. (BRAIN) — CatEye America has hired the Peter Kidd Agency to represent the electronics and accessory brand in New England, quadrupling it's rep coverage in the region.
MINNEAPOLIS (BRAIN) — Greenstar Bikes' Ecoforce 1 is a stylish singlespeed bamboo bicycle priced for everyone.
LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer and Industry News is looking for retailers to participate in our 2015-2016 State of Retail panel.
Retailers selected for the panel will weigh in on business-related topics affecting the industry. Responses are printed in each issue of the magazine.
SAN FRANCISCO (BRAIN) — TSG Consumer Partners LLC, a strategic equity investor, has acquired the online outdoor sports retailer Backcountry.com, including its CompetiveCyclist.com division, from Liberty Interactive Corporation.