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BRAIN Staff

All articles by BRAIN Staff

April 18, 2014
The standard system was inaccurate for counting groups of riders.

BOULDER, Colo. (BRAIN) — Boulder County, Colo., has tweeked its vehicle traffic counters — the black tubes across traffic lanes seen across the country — to make them better able to distinguish bicycle traffic from other vehicles.

Posted in Studies/Reports
April 18, 2014
The pannier shown with a backpack inside the large pouch.

BOULDER, Colo. (BRAIN) — GreenGuru, which recycles used bike inner tubes and other materials into new products, is looking to the crowd funding site Kickstarter.com to fund production of a new product: a pannier designed for bike commuting and transportation.

Posted in Product/Tech
April 18, 2014

SAN FRANCISCO (BRAIN) — Bag and accessory maker Chrome Industries has shifted sales from a force of independent reps to its in-house sales team. The move is part of Chrome's plan to provide more exclusive distribution and establish deeper relationships with its dealers, the company said.

Posted in North America
April 18, 2014

SANTA FE, N.M. (BRAIN) — By asking retailers if they would like to "round-up" their payment to the next whole dollar, distributor BTI has raised $2,400 for the PeopleForBikes Foundation in the last year.

Posted in North America
New Mexico distributor invites other suppliers and retailers to enact similar programs.
April 18, 2014

AIGLE, Switzerland (BRAIN) — The Union Cycliste Internationale has hired Sebastien Gillot as its new head of communications. Gillot was most recently with the International Boxing Association, where he was head of communications and public relations.

Posted in International
April 18, 2014

EMERYVILLE, Calif. (BRAIN) — Clif Bar & Company's new Kit's Organic Fruit + Seed bars are made with all organic fruit and seeds. The bars were inspired by Kit Crawford, owner and co-chief visionary officer of the company, motivated by her own experiences on her family farm and in her kitchen.

Posted in New Products
April 18, 2014

SAN DIEGO, Calif. (BRAIN) — NiteRider Technical Lighting Systems has promoted Jason Earick to customer service manager and hired Brien Prescott as an inside sales account manager.

Earick has worked for NiteRider for nine years in customer service, repair, sales and event support.

Posted in North America
April 17, 2014

BERKELY, Calif. (BRAIN) — Shimano/Pearl Izumi has already pledged $20,000 in the campaign by the National Interscholastic Cycling Association to earn a $75,000 matching grant from a Dick's Sporting Goods program.

Posted in North America
April 17, 2014

SCOTTS VALLEY, Calif. (BRAIN) — This week Easton-Bell Sports officially changed its name to BRG Sports, a change the company announced in February when it sold its Easton-branded baseball and softball business to Bauer.

Posted in North America
April 17, 2014

HAYWARD, Calif. (BRAIN) — The Bianchi Zurigo was designed for cyclocross racing, gravel grinding, bike commuting, credit-card touring, and back road adventure riding.

The Zurigo has a triple-butted, hydroformed aluminum frame, a carbon fiber fork, tapered head tube and Pressfit 30 bottom bracket.

Posted in New Products

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