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BRAIN Staff

All articles by BRAIN Staff

July 3, 2015

ALMERE, the Netherlands (BRAIN) — Pon Holdings, a Dutch conglomerate that owns several bike brands including Cervélo, Focus and Gazelle, has purchased California-based Santa Cruz Bicycles.

Posted in International
Dutch conglomerate adds a major mountain bike brand to its portfolio.
July 2, 2015

EAGLE, Colo. (BRAIN) — Logan VonBokel is joining the PR and media communications firm Uncommon Communications as a senior account manager. VonBokel was previously a tech reporter for Velo magazine.

Posted in North America
July 2, 2015

NEW YORK (BRAIN) — The VH1 cable network is trying to line up 150 sets of twins to ride tandem bikes for a promotion to be shown live on Good Morning America on July 15. Organizers hope to break a Guinness world record for the largest parade of tandem bikes.

Posted in North America
July 2, 2015

SCOTTS VALLEY, Calif. (BRAIN) — Bell Helmets has launched its first road helmet to make use of the MIPS protection system.

Posted in New Products
July 2, 2015
MORGAN HILL, Calif. (BRAIN) — Kali Protectives has hired Scott Christenson as California territory manager, filling the position left open by Steve Hays, after his transition to a product and procurement role this spring.
Posted in North America
July 2, 2015
Yakima is buying the West End Building for $20.1 million.

BEAVERTON, Ore. (BRAIN) — Yakima Products plans to move from its current leased space here to a new, much larger building it is buying in nearby Lake Oswego.

Posted in North America
Rack company is buying a $20.1 million building on 13 acres.
July 2, 2015

BOULDER, Colo. (BRAIN) — CatEye America has hired the Peter Kidd Agency to represent the electronics and accessory brand in New England, quadrupling it's rep coverage in the region.

Posted in North America
July 2, 2015

MINNEAPOLIS (BRAIN) — Greenstar Bikes' Ecoforce 1 is a stylish singlespeed bamboo bicycle priced for everyone.

Posted in New Products
July 2, 2015

LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer and Industry News is looking for retailers to participate in our 2015-2016 State of Retail panel.

Retailers selected for the panel will weigh in on business-related topics affecting the industry. Responses are printed in each issue of the magazine.

Posted in Retail News
July 2, 2015

SAN FRANCISCO (BRAIN) — TSG Consumer Partners LLC, a strategic equity investor, has acquired the online outdoor sports retailer Backcountry.com, including its CompetiveCyclist.com division, from Liberty Interactive Corporation.

Posted in Retail News

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