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Dahon signs licensing deal with Ford for new range of bikes

Published February 20, 2014

DUARTE, Calif. (BRAIN) — Dahon is drawing inspiration from classic and contemporary Ford vehicles for new range of standard and folding bikes.

The folding bike brand has partnered with Ford Motor Company on the line. Select models will be previewed at the upcoming Taipei Cycle Show, with a full launch scheduled later this year.

The full range will be sold at retail in Asia and the U.S., with sales to other markets in 2015. Dahon said initial interest is positive, with reviews underway for potential distributors to organize sales to retailers in their markets.

Inspired by Ford design, each bike will feature a theme. The Mustang, for example, will be based on speed and style, imitating the original pony car. The F-150 SVT Raptor will come with extra-wide tires for off-road riding. Additionally, the bikes will include technological features for performance and convenience, like the ability to change shape from 3D to 2D for space saving when not in use, Dahon said.

The Ford licensing agreement also includes e-bikes and accessories such as helmets, repair equipment and apparel.

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