SANTA ANA, CA (BRAIN) — Old School BMX legend Eddie Fiola is launching his first signiture model frame, the EF | Proformer.
The limited edition frame, fork and handlebar set promises new school features in a classic style Fiola made famous in the 1980s. Just 250 sets will be sold and all will be in Fiola's favorite color scheme: solid yellow with black accents.
Fiola said the bike is not aimed at collectors. “I know some people will want to preserve this, but I prefer they ride it. Seeing someone riding this bike would be the best reward,” he said.
For the launch Eddie is offering 50 buyers a chance at a limited collector set. Each set includes, “My Life Behind Bars” a 22-page photo book, T-shirt, sticker pack, and EF|PROFORMER decal sheet. Fiola will sign each frame and also call each customer to congratulate him or her on the purchase. MSRP is $800, not including shipping.
The remaining 200 sets will be offered without the extra goodies as a frame/fork/bar set for $700 MSRP.
The frames are being made by Johnny Severns at True Torch Welding in Santa Ana. True Torch has been producing bikes for more than three decades.
More information: EddieFiola.co.