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BOULDER, CO (BRAIN)—Applied Cycling Labs, Inc., makers of Hüdz products, has hired Soren Strom to take over distribution and OE management for the brand.

Strom brings a rich industry background on both a retail and rep/distribution side of the business. “This...read more

PHILADELPHIA, PA (BRAIN)—Advanced Sports, Inc. has hired Steve Parke for the newly created position of director of sales. Parke will oversee all international and domestic sales activity for ASI’s six brands: Fuji, Kestrel, SE, Breezer, Terry Precision and Oval Concepts.
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GRENCHEN, Switzerland (BRAIN)—BMC Trading Company has filled two positions for head of sales and global head of marketing.

Frank Aeschbacher is joining BMC as head of sales. For the last seven years Aeschbacher headed action sport and sporting goods companies ...read more

GREENVILLE, SC (BRAIN)—Hincapie Sportswear has hired Will Mahler as retail sales representatives for the brand in Pennsylvania, Maryland, Virginia and the District of Columbia.

Mahler now represents Hincapie for retail cycling apparel and accessory sales to ...read more

BURLINGTON, NC (BRAIN)—Pro Feet has hired Matt Judge to handle sales, marketing and product development for the brand.

He brings a solid resume of brand experience to the company, having worked for Columbia Sportswear, Rockport footwear and Pearsox.
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