CHICAGO (BRAIN) — SRAM is hosting The Mariposa Challenge on Mapmyride.com to get more women on mountain bikes during the month of August. The company is teaming up with 31 retailers on the challenge, which is free for any female to join.
SIMI VALLEY, Calif. (BRAIN) — Accell North America has established a standalone business unit called Haibike USA to handle the sales and marketing of Haibike e-bikes in the United States.
LAFAYETTE, Colo. (BRAIN) — Blue Cycles is transitioning its operations to the West Coast and readying for an introduction of its 2016 line even as its long-time leader in the U.S., Steven Harad, is no longer with the company.
BERLIN (BRAIN) — Organizers of the Berliner Fahrradschau show, one of the largest European consumer bike shows, announced that the 2016 edition will be held March 18-20.
The event is being held at the Station-Berlin.
DEL MAR, Calif. — Benno Baenziger, co-founder of Electra, is back in the bike industry with a new line called Benno Bikes and is looking for a distributor to handle sales in North America and internationally.
BOLOGNA, Italy (BRAIN) — Andrea Pierantoni, sales and marketing director for Tenneco Marzocchi, is hopeful that a sale of the motorcycle and bike suspension business will keep the Italian brand alive.
OLATHE, Kan. (BRAIN) — Garmin shipped 8 percent more units in the second quarter than a year earlier but saw revenue edge slightly lower as unfavorable currency rates reduced revenue by $59 million and negatively affected margins during the period.
BOULDER, Colo. (BRAIN) — CatEye America has signed with Mountainview Sports Group for sales representation in the Southeast states of North Carolina, South Carolina, Georgia, Tennessee, Mississippi and Alabama.
SEATTLE (BRAIN) — Nuun and Company's caffeinated sports drink tablets, sold under the Energy name in the U.S., have been certified by Canadian authorities. In Canada, the tablets are being sold under the Boost name and are now available through its Canadian distributor, Red Pine Outdoor Equipment.
CANTON, Mass. (BRAIN) — Kryptonite has signed on with Shimano Europe Bike Holding to distribute the brand’s bicycle security products in several European countries, including the Netherlands, Belgium, Luxembourg, France, Sweden, Denmark, Finland and Norway. Effective Sept.
LAS VEGAS (BRAIN) — The National Multiple Sclerosis Society is partnering with Interbike to present Bike MS: Las Vegas on Saturday, Sept. 19.
BOULDER, Colo. (BRAIN) — While women's specific bike, accessory and apparel sales are trending upward, there is still a big opportunity to grow.
EMMAUS, Pa. (BRAIN) — Bicycling magazine is working with Chef'd, a gourmet meal kit delivery service, to offer a selection of branded a la carte meals geared especially for cyclists.
KOBLENZ, Germany (BRAIN) — Canyon Bicycles is opening an office in Melbourne and will soon begin consumer-direct sales in Australia and New Zealand. The company said it would assemble bikes at its German headquarters and ship directly from there to consumers Down Under.
WILTON, Conn. (BRAIN) — Dorel Sports has appointed James Hamilton, based in the company's Frome, U.K. office, as its global marketing manager, for parts and accessories in its Cycling Sports Group.
HELSINKI (BRAIN) — Mavic sales were up 3 percent globally in the first half of this year, as its parent company Amer Sports Corporation recorded a net sales increase of 9 percent, to 461.1 million euros ($509 million).
FAIRFAX, Calif. (BRAIN) — The Mountain Bike Hall of Fame has announced nominees for this year's induction into the hall. Members of the hall can now vote for their choices; votes will be accepted until Aug. 12.
The Induction Ceremony will be held at the Interbike Expo in Las Vegas on Wednesday, Sept. 16.
PETALUMA, Calif. (BRAIN) — CamelBak and Osprey Packs have settled a patent infringement lawsuit the CamelBak filed against Osprey in February. The companies did not release terms of the settlement