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Posted March 3, 2015

ST. PAUL, Minn. (BRAIN) — Park Tool has hired industry veteran Karl Wiedemann as the company's new director of marketing and communications. Wiedemann was most recently the communications and sponsorship manager for Thule.

Posted in North America Tagged People
Posted March 2, 2015
#braindealertour hits rainy Atlanta.
ASI director of marketing Kaitlyn Phillips with one of the Fuji bikes provided for the Dealer Tour riders

ATLANTA (BRAIN) – Bicycle Retailer & Industry News editors and sponsors hit the road Tuesday for the first Dealer Tour of the year in Atlanta.

Posted in North America Tagged BRAIN News / BRAIN Dealer Tour
Posted March 2, 2015

LONDON (BRAIN) — Six years since its introduction at the Taipei Cycle Show, the distinctive Gocycle e-bike is available for distribution in the United States. 

Posted in North America Tagged Electric bike
Posted March 2, 2015

INDIANAPOLIS (BRAIN) — Silca has expanded options for its wooden countertop displays and is offering retailers a seasonal margin boost on the sets with its “Spruce Up for Spring” program.

Posted in Retail News
Posted March 2, 2015

LAGUNA HILLS, Calif. (BRAIN) — The March 1 issue of Bicycle Retailer and Industry News includes coverage of efforts to control international pricing, a landmark new study on cycling participation commissioned by PeopleForBikes, and a feature on bike retailers setting up shop in mixed-use “hub” environments.

Posted in Industry News Tagged BRAIN News / From the Magazine
Posted March 2, 2015

SOUTHAMPTON, United Kingdom (BRAIN) — U.K.-based cycling commentary, PR and production company Cyclevox has introduced an online women’s cycling video channel: Voxwomen.

Posted in International Tagged Web/Internet / Media/Publishing
Posted March 2, 2015

NORTHVALE, N.J.— Building on the success of its popular Bicycle Test Ride Experience program on the East Coast, Jamis Bicycles is broadening its reach by taking the program west of the Mississippi.

Posted in North America
Posted March 2, 2015

BOULDER, Colo. (BRAIN) — CatEye America has revised its unilateral minimum advertised price policy. The new policy, effective March 9, includes updated 2015 MAP sale windows, a revision to the enforcement paragraph and a current "Premium Products: price list.

Posted in North America Tagged MAP
Posted March 2, 2015
Thirty-four percent of Americans 3 and older bicycled at least once in the past year, survey reports.

BOULDER, Colo. (BRAIN) — A new study commissioned by PeopleForBikes has found that roughly one in three Americans rode a bike at least once in the past year — a significantly higher rate of participation than previous research from other sources has shown.

Posted in Studies/Reports Tagged Advocacy/Non-profits
Posted March 2, 2015

BIG FLATS, N.Y. (BRAIN) — Stan’s NoTubes has named Chris Currie creative director. An industry veteran, Currie has experience in Web development, marketing, sales management, graphic design, business development and customer service.

Posted in North America Tagged People
Posted February 28, 2015

OSAKA, Japan (BRAIN) — Shimano announced an updated Acera mountain bike group and a new $400 11-speed road wheelset on Saturday.

New Acera

Posted in Product/Tech
Posted February 27, 2015

LAKE FOREST, CA (BRAIN) — Torcano Industries, the distributor of Funkier Bike Apparel in the U.S., has introduced a program to credit Funkier retailers with the profits from online sales to customers close to them

Posted in North America
Posted February 27, 2015

SAN RAFAEL, Calif. (BRAIN) — Trips for Kids held its 17th annual "Meet the Mountain Bike Pioneers Bash" earlier this month at the soon-to-opened Marin Museum of Bicycling in Fairfax, Calif. The event raised $3,000 for TFK and the museum.

Posted in Industry News Tagged Advocacy/Non-profits
Posted February 27, 2015

ORANGE, Calif. (BRAIN) — Triathlon Business International has opened registration for its second global conference, which will be held July 9-11, Roth, Germany, in conjunction with the DATEV Challenge Roth event.

Posted in International Tagged Tradeshows and conferences
Posted February 27, 2015

RAPID CITY, S.D. (BRAIN) — An 11-month old girl and her family have won a free trip to the Strider World Championships in South Dakota this year, after buying the one millionth Strider bike.

Posted in North America
Posted February 27, 2015

LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer and Industry News is looking for new product information and news to include in its annual Sea Otter Festival & Gear Guide that will be handed out at the four-day festival in April and distributed to retailers and BRAIN's subscriber base before the event.

Posted in North America Tagged BRAIN News / Sea Otter Classic
Posted February 26, 2015

OLNEY, Ill. (BRAIN) — Magura USA has added Josh Parris to its Outside Technical Service Team for Magura and Bosch eBike Systems. Magura USA is the U.S. service partner for Bosch eBike Systems. 

Posted in North America Tagged Electric bike / People
Posted February 26, 2015

BUFFALO, NY. (BRAIN) — DP Brakes, a powersport supplier, is now having its bicycle brake pads and rotors distributed by Action Bicycle USA.

Posted in North America
Posted February 26, 2015

BOULDER, Colo. (BRAIN) — The Version 11 Adult Owner’s Manual has been released to the over 20 bicycle brands that license the content from the Bicycle Product Suppliers Association. 

Posted in North America
Posted February 25, 2015

SCOTTSDALE, Ariz. (BRAIN) — A new company, Solution54, is setting up an online system to allow independent bike retailers to exchange inventory with other stores.

Posted in North America

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