News

Posted May 23, 2017
Fabian Cancellara will be featured in Gore Wear marketing.

LONGMONT, Colo. (BRAIN) — Gore is combining its two clothing brands to form one brand, "GORE wear," for the 2018 spring/summer product line.

Posted in North America
Posted May 23, 2017

DETROIT (BRAIN) — Detroit Bikes is now shipping its bikes fully assembled from its factory in the Motor City. Shipments of five units can be delivered anywhere in the continental U.S. in floor-ready condition at no extra charge.

Posted in North America
Posted May 23, 2017

CARLSBAD, Calif. (BRAIN) - Bike magazine has promoted Nicole Formosa to editor-in-chief, and hired Travis Engel as gear editor.

Posted in North America Tagged Media/Publishing
Posted May 23, 2017

VENTURA, Calif. (BRAIN) — Zeitbike has hired Fred Brooks as sales manager. 

Posted in North America Tagged People / Sales Reps
Posted May 23, 2017

LAFAYETTE, Colo. (BRAIN) — The National Bicycle Dealers Association has hired Jeff Donaldson as the general manager/school director for the Barnett Bicycle Institute. The NBDA purchased BBI in September last year and has been working with school founder John Barnett, who remains a consultant, to fill his role.

Posted in North America Tagged People
Posted May 22, 2017

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has released the content schedule for its third annual Fit Symposium, which will be held in Las Vegas the day prior to the opening of this year's Interbike Expo.

Posted in North America Tagged Interbike
Posted May 22, 2017

PARK CITY, Utah (BRAIN) — Time Sport has hired Simbol Communications as its agency of record for public relations and marketing services in the U.S.

Posted in North America
Posted May 22, 2017

MANCHESTER, N.H. (BRAIN) — Primal is the latest brand to join The Bike Cooperative's network of supplier partners. Effective immediately, members of the retailer co-op will earn rebates on direct purchases of Primal clothing and accessories.

Posted in North America
Posted May 22, 2017

CHICAGO (BRAIN) — Steve Brawley has left Bicycling magazine, where he has spent the past 11 years of his career, most recently as national cycling manager. His last day at the Rodale publication was Friday.

Posted in North America
Posted May 18, 2017

PALISADE, Colo. (BRAIN) — BRAIN's Dealer Tour braved rain and even a bit of snow pedaling the small town of Palisade on Thursday. While Palisade is known now for its wineries and peaches, some local retailers are working to build a new trail that might put it on the map of major mountain bike destinations.

Posted in Retail News
Posted May 18, 2017

PORT COQUITLAM, British Columbia (BRAIN) — Live to Play Sports has hired industry veteran Terry Duran as regional sales manager for the Southern U.S.. The appointment took effect Monday, May 15.

Posted in North America Tagged People
Posted May 18, 2017

WASHINGTON, D.C. (BRAIN) — In celebration of National Bike to Work Week, the League of American Bicyclists welcomes 34 new and renewingBicycle Friendly Businesses. They join 1,343 businesses in all 50 states and the District of Columbia that have earned BFB status.

Posted in North America
Posted May 18, 2017

GRAND JUNCTION, Colo. (BRAIN) — The BRAIN Dealer Tour is visting stores and suppliers here this week, pedaling between stops in glorious sun and cold rain. So far.

Posted in Retail News
Posted May 17, 2017

SANTA FE, N.M.(BRAIN) — Bicycle Technologies International has begun shipping orders from its second distribution facility, located in Reno-Sparks, Nevada.

Posted in North America Tagged Distributor news
Posted May 17, 2017

ZWOLLE, The Netherlands (BRAIN) – Dutch wheel manufacturer Fast Forward Wheels has brought on Tacx Germany as a distribution partner to serve the German market. Tacx will stock the complete range of Fast Forward Wheels’ road, mountain and cyclocross wheels, which are built by hand in The Netherlands.

Posted in International
Posted May 17, 2017

OGDEN, Utah (BRAIN) – Mavic has announced reduced MAP for most of its 2017 road and mountain wheels and its wheel tire systems. The change, which went into effect on May 1, was spurred by Euro to U.S. dollar exchange rates and the company’s focus on improved market positioning. 

Posted in North America
Posted May 16, 2017

IRVINE, Calif. (BRAIN) – Bosch has launched a new trail riding feature for its Performance Line CX. This new feature, called eMTB mode, will automatically change between assistance modes depending on pedal pressure to optimize support on different types of terrain.

Posted in Industry News Tagged Electric bike
Posted May 16, 2017

SALT LAKE CITY — Rotor America has hired Joe Hanrahan as its inside sales lead. Hanrahan will work out of the company’s North American headquarters in Salt Lake City.

Posted in Industry News
Posted May 16, 2017

SAN CARLOS, Calif. (BRAIN) – Beeline Bikes has added Ted King as a brand ambassador. King spent ten years as a pro road cyclist and has a resume that includes Grand Tours, World Championships races and seven personal victories.

Posted in Industry News
Posted May 16, 2017

SAN FRANCISCO (BRAIN) – Starting today, San Francisco-based bag maker Timbuk2 will host a series of nationwide events the company hopes will inspire urban adventures in Chicago, New York, Denver, Portland, San Francisco, Seattle, Toronto and Venice, California.

Posted in Industry News

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