News

Posted March 12, 2024
Audrey and Mark Sze-To.

BOULDER, Colo. (BRAIN) — For our March magazine edition, we asked our State of Retail panel members: What are the market forces that you feel are most out of your control? What resources or training help you manage?

Posted March 11, 2024

The 2023 import numbers are in, and they tell an eye-opening story

Posted March 7, 2024

WASHINGTON (BRAIN) — GT Bicycles is recalling about 3,364 GT LaBomba bicycles in the U.S. and Canada because the frames can fail.

Posted March 7, 2024
New York City retailer Shane Hall

MEADOWLANDS, N.J. (BRAIN) — We asked retailers and suppliers at the CABDA East show this week about the right-sizing program that Trek is enacting, and what it will mean to the rest of the industry.

Posted March 7, 2024
The Haro Saguaro.

Unlike many in the industry, Haro Bikes has been busy expanding instead of contracting, brand officials told BRAIN at Taipei Cycle this week.

Posted March 6, 2024
Photo from this year's show courtesy of Taipei Cycle.

TAIPEI, Taiwan (BRAIN) — Crazy. The right thing to do. A reckoning. Those were some of the initial feelings from industry professionals who spoke to BRAIN at Taipei Cycle on Wednesday.

Posted March 5, 2024
Company also will reduce SKUs by 40% according to internal document.

BOULDER, Colo. (BRAIN) — Trek Bicycle president John Burke has told company leaders that he has decided to “right size” the company by 10% in response to slow sales and high inventory levels. But he says the company's overall strategy remains unchanged.

Posted March 5, 2024
The new brand and its logo.

LINDON, Utah (BRAIN) — Consumer direct brand Fezzari is shortening its brand name, rebranding as simply Ari effective Tuesday.

Posted March 5, 2024

TAIPEI, Taiwan (BRAIN) — Taipei Cycle presented its 12th annual d&i awards Tuesday with seven products earning Gold status, but with sustainability an emerging topic in the industry and at the news conference, perhaps the most intriguing was the Green Prize winner.

Posted March 4, 2024

OBERWANGEN, Switzerland (BRAIN) — E-bike brand myStromer AG said it achieved "sustainable" growth last year of more than 10%. The privately held company did not release financial details. 

Posted March 4, 2024
Brad Holmes photo courtesy of Grinduro.

(BRAIN) — Gravel event series Grinduro is offering free event entries to members of the bike industry who have been recently laid off.

Posted March 4, 2024

NEW YORK (BRAIN) Vista Outdoor Inc.'s board has rejected an unsolicited acquisition offer made last month by MNC Capital. The offer was to buy the company for $35 per share, a 17% premium over Vista Outdoor's current stock price, worth about $2.9 billion.

Posted March 2, 2024

TAIPEI, Taiwan (BRAIN) — Taipei Cycle show begins Wednesday with 950 exhibitors — 100 more than last year when the island reopened to unrestricted international travel — spread over 3,500 booths.

Pages