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AUSTIN, TEXAS (BRAIN)—Lance Armstrong’s Mellow Johnny’s Bike Shop is set to open tomorrow (Saturday, May 9) in downtown Austin, Texas.

The grand opening celebration starts at 7 a.m. and includes book signings, special guests and giveaways, according to the Mel...read more

SALT LAKE CITY, UT (BRAIN)—Online retail trainer 3point5.com and the Board Retailers Association (BRA) have partnered to build and promote Web-based training for the board sport industry.

3point5.com is a leading provider of Web-based retail training. The com...read more

SEYMOUR, CT (BRAIN)—Thule is giving away $10,000 in the months of May and June and bike shop employees can get some of the cash by “Just Saying Thule."

Thule secret shoppers will be visiting bike shops across the country and asking which rack, hitch or cargo ...read more

MANCHESTER, NH (BRAIN)—Six more retailers have signed on with The Biking Solution in recent weeks as the company continues to expand since relaxing membership requirements last year.

The new locations are: Conte’s Bicycle and Fitness Equipment in Conyers, Geor...read more

BOULDER, CO (BRAIN)—Retail staff training for Shimano’s Coasting concept and the 2008 Coasting bike models is now live at www.sellingcoasting.com (click on link).

Shop employees who take the training will receive a free pair of Coasting logo socks from Sock G...read more