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NEWBURY PARK, CA (BRAIN)—Giant Bicycle is offering its dealers a new retail services plan through the company’s partnership with GE Money and Simplêfy.

GE Money’s Sport financing program will enable Giant retailers to reach more customers through a variety...read more

SAN CARLOS, CA (BRAIN)—Syncros Applied Technologies has added an e-commerce function to its Web site that allows consumers to purchase Syncros components online. The sale is then credited to and product fulfilled by independent bicycle dealers.

Syncros, which ...read more

CHICAGO, IL (BRAIN)—Unprecedented legal bills has forced the Bicycle Products Supplier Association to impose an additional assessment fee on its 83 members as part of its annual dues structure. However, the association’s biggest members—companies like Trek, Specialized, Rale...read more

IRVINE, CA (BRAIN)—Shimano NA has created a new Retail Services Department with a focus on addressing and improving every aspect of the company’s service support to dealers in North America.

Shimano NA’s Penina Bush, who was vice president, will lead the cycle...read more

MENDHAM, NJ (BRAIN)—Van Dessel Sports has opened a storefront in its hometown to develop its brand and showcase the entire breadth of its line.

“We are creating a showroom environment to attract consumers, and—locally speaking—part of that is catering to the ...read more