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MORGAN HILL, CA (BRAIN)—Carlton Reid at Bikebiz.com broke this story yesterday.

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(April Foolish: It started with several emails to BRAIN asking if GM's purchase of Specialized was true. A quick click on BikeBiz.com, a British Web site run by Carlton Reid, boasted an impressive headline: "General Motors to Purchase Morgan Hill Bicycle Company." It then linked to a story purportedly from the San Jose Business Journal.

A quick call to Mike Sinyard prompted a laugh and a quote:

"If it had been BMW or Porsche, now that would have been exciting. But GM?" Mike sent Reid a note asking him not to leave it up too long.