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PORTLAND, OR (BRAIN)—Industry veterans Erik Olson and Dan Powell have launched Portland Design Works (PDW), a new brand of urban bicycle accessories with a focus on simple, beautiful design.

The first two categories of product, grips and inflation, will begin shipping in mid-February and can be viewed on the new PDW Website, www.ridepdw.com (click on link). Cargo racks, tools, mini-pumps and fenders will be available by late spring.

PDW is still finalizing its national distribution lineup, but hopes to have its goods available nationwide by summer. Products will be available direct to bicycle shops in the city of Portland, with Powell and Olson delivering the orders by bicycle.

“We want to be a part of the community, to have a connection,” Olson said. “Plus making deliveries by bike is a great excuse to get out and ride.”

Olson and Powell last collaborated as the general manager and sales/marketing guy, respectively, for Planet Bike. The new venture is a dream come true for the native Midwesterners, who are excited to be living in Portland.

“You’d start a surf company near great waves, or a wind farm on an enormous plain. Likewise, we moved to Portland because its bike-friendly culture allows so many folks to get around easily by bike,” Powell said. “We wanted to design and test our gear in that great urban cycling atmosphere.”

PDW is a member of 1 percent For the Planet, an alliance of businesses that donate at least 1 percent of their annual revenues to environmental organizations worldwide.