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INDIANAPOLIS, IN (BRAIN)—The North American Handmade Bicycle Show has signed a one-year title sponsorship deal with Shimano American Corporation. The updated title of the event will now be called the Shimano North American Handmade Bicycle Show.

NAHBS founder and show director, Don Walker said, "Shimano has long been an industry leader, and I am thrilled to have them come on board as the title sponsor of NAHBS. Shimano's involvement with NAHBS started at our San Jose show in 2006, and they are one of two major players that have been with us consistently since then. Their dedication to innovation and their support of the independent framebuilder is second to none. I couldn't be happier that they wanted to step up their involvement. I hope this relationship will continue to blossom for years to come."

Having been involved either as an exhibitor and lower-level sponsor of NAHBS for many years, Shimano recognizes the value in supporting the steadily growing handmade community through this show. NAHBS has served as a contact point for input and feeback from the myriad framebuilders—both commercial and hobbyists—who attend the show. Shimano welcomed the opportunity to step up to the role of leading sponsor.

Shimano's brand manager Dustin Brady said, "We are excited to once again be a supporter of NAHBS and see what gems these talented framebuilders have created. The show provides a grand stage for some of the world's greatest framebuilders to showcase their unique works of art, and our commitment to this event helps support our customers in their creative endeavors. NAHBS also allows us to interact with the public and demo our advanced component systems like Dura-Ace Di2 and Ultegra, which customers can of course equip on their bikes."

The Shimano sponsorship includes the Shimano Bike of the Day story for the NAHBS blog during the show, which will put the spotlight on innovative or stylish use of Shimano products in show bicycles.